Digital Strategist

American Public Education, Inc. (APEI)

1d • Remote

About The Position

The Digital Strategist works under the direction of the Director of Web Strategy
to execute and
optimize
APEI’s web experience. This role translates strategic
priorities into actionable enhancements that improve user experience, drive
conversion, and support business goals through cross-functional collaboration
with IT, marketing, and CMS teams.

This is a fully remote position open to candidates
located
within the United
States.

Requirements

• 5-7+ years of experience in digital strategy, web product management, or related field
• Strong understanding of website optimization, UX/UI best practices, and conversion rate optimization (CRO)
• Experience working with CMS platforms (e.g., Sitefinity, Sitecore, or similar enterprise CMS)
• Familiarity with SEO principles, technical SEO, and site auditing tools (e.g., Screaming Frog, SEMrush)
• Experience with analytics and user behavior tools (e.g., Google Analytics, ContentSquare, Hotjar)
• Working knowledge of Core Web Vitals (CWV) and site performance optimization
• Ability to translate business goals into technical requirements and user-focused solutions
• Experience collaborating cross-functionally with IT, marketing, and content teams
• Strong organizational skills with ability to manage multiple priorities and deadlines
• Excellent written and verbal communication skills

Nice To Haves

• Google Analytics Certification (GA4)

Responsibilities

• Partner with Director of Web Strategy to define, scope, prioritize, and deliver website enhancements that improve user experience, performance and operational efficiency.
• Act as day-to-day product management liaison between IT and marketing, ensuring requirements are met for quality releases.
• Manage and monitor the intake process for content and feature requests; coordinate with CMS Admin Leads for execution.
• Maintain documentation for internal best practices, page insights, web metrics (e.g., CWV, Content Square), and technical guidelines.
• Support requests for site audits, determine crawl parameters, and oversee content inventory projects.
• Support and contribute to SEO, CRO, accessibility, and personalization initiatives in partnership with the CRO and marketing teams.
• Analyze analytics and user behavior data to identify opportunities and recommend optimizations that improve UX and conversion performance; recommend optimizations to Director of Web Strategy.
• Partner with cross-functional stakeholders to define requirements for web initiatives, including contributing to user stories, acceptance criteria, and detailed specifications to support development and delivery.
• Support cross-team training on web strategy-related tools and processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees