Digital Experience Strategist

Apple•Cupertino, CA

11h

About The Position

The Apple Store Online team is responsible for Apple’s largest store, aiming to deliver a magical, personal digital experience where customers can shop, buy, and learn everything Apple, wherever they are. The goal is to make each customer feel like they are the only customer, setting the bar for their experience. This role involves working independently and as part of a diverse cross-functional team (product management, commercial, merchandizing, design) to develop the future vision and roadmap for commerce on Apple’s digital platforms. This includes assessing global industry trends, analyzing quantitative data and behavioral consumer insights to identify new business opportunities and customer-centric focus areas. The role also involves setting 3-year priorities and playing an integral part throughout the full development and execution cycle of commercial programs, features, and pages, from developing experience briefs and reviewing designs to measuring post-launch success. The ideal candidate possesses a strong curiosity, a bias towards action and results, and an ability to manage details while maintaining a big-picture perspective. They should be an artful communicator, persuasive storyteller, with an analytical mindset, creative eye, and strong organizational instincts, confident in identifying trends and insights, synthesizing conclusions into recommendations, and building collaborative relationships. The Growth Initiative team, which this role is part of, will identify key focus areas for immediate exploration and manage projects from conception and ideation to prototyping and testing.

Requirements

7+ years of experience in digital, product, or strategy roles — ideally within e-commerce or a B2C environment
A sharp strategic thinker who can zoom out to see the big picture and zoom in to drive day-to-day execution without missing a beat
Strong analytical instincts with a genuine curiosity to dig beneath the surface, identify root causes, and build data-backed business cases that span multiple years
Experienced working across large, cross-functional teams — comfortable leading through influence rather than authority and pivoting quickly when priorities shift
A track record of developing strategies that are grounded in clear business objectives and backed by compelling, well-reasoned cases
Deep familiarity with the e-commerce landscape, including consumer behavior, shopping trends, and what moves the needle on conversion
An exceptional communicator — whether in a written brief, a cross-functional sync, or a room full of executives, you know how to land the message
Committed to fostering an inclusive environment and actively contributing to a culture where diverse perspectives are sought out and valued
BA/BS degree or equivalent experience

Nice To Haves

10+ years of work experience across digital experience, product category or strategic development
Carrier experience
Demonstrated success in growing a product line, product category, or business unit through data driven insights
Proven ability to drive innovation by challenging the norm and navigating ambiguous problems with independent resourcefulness and meticulous execution
Experience in any of the following: Customer journey design, payments, checkout, P&L management, and/or e-commerce sales

Responsibilities

Develop the future vision and roadmap for commerce on Apple’s digital platforms
Assess global industry trends
Analyze quantitative data and behavioral consumer insights
Identify and pursue new business opportunities and customer-centric focus areas
Set 3-year priorities
Play an integral role throughout the full development & execution cycle of commercial programs, features, and pages
Develop experience briefs
Review designs
Measure post-launch success
Identify key focus areas for immediate exploration
Manage projects from conception and ideation to prototyping and testing