Digital Strategist
About The Position
Reporting to the Digital Editor, the Digital Strategist is an audience-first digital professional whose expertise will drive traffic, engagement and subscriptions for The Denver Gazette newspapers. This role combines strategy, journalistic standards, data-driven insights and hands-on content production and distribution to meet the needs of the audience, while achieving The Gazette’s growth goals. The Digital Strategist will embed within a mini-publisher beat team and collaborate closely with editors, reporters, photojournalists and the subscriptions team to help frame content for digital audiences, optimize content for various platforms and deliver analytics-driven strategies. The work hours often include nights, weekends and holidays working in a hybrid environment (in-office and at home).
Requirements
- Bachelor’s degree in journalism, marketing, digital media, or a related field, or equivalent experience.
- 2-5 years of experience in audience development, digital content strategy, or digital media.
- Experience with tools such as Google Analytics, Chartbeat, CMS platforms, and social media management tools.
- Proficient in SEO, content management, and audience engagement strategies.
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional written and verbal communication skills.
- Self-starter with excellent time-management and multitasking abilities.
- Experience working in a newsroom or digital media environment.
Nice To Haves
- Knowledge of video editing tools and familiarity with HTML and WordPress is a plus.
Responsibilities
- Oversee homepage management, while collaborating on digital content strategies, including the sourcing, creation, curation and editing of all written and visual digital content — such as graphs, polls, charts, videos and infographics — to engage and grow the audience.
- Monitor and update the website to ensure it is current, engaging and visually appealing.
- Ensure accuracy, timeliness, and quality presentation of digital content.
- Create original content, such as news stories, listicles, FAQs, video content, graphics and more as needed.
- Assist in gathering news ideas, especially from social media and other digital platforms to help ensure we’re staying competitive and relevant, while upholding high news standards.
- Identify opportunities to improve visibility, performance and user engagement on the website, newsletters and social media platforms.
- Manage, repurpose and promote content, including video, articles, and multimedia, to maximize reach and engagement.
- Schedule and send news alerts as needed.
- Within a mini-publisher team, set measurable goals for traffic and subscriptions, and work collaboratively to achieve them.
- Serve as the primary audience advocate within the mini-publisher team, ensuring an audience-first approach to content and strategy.
- Research, present and test innovative strategies for audience acquisition and retention.
- Manage and grow the publication’s presence on Instagram, Facebook, X, TikTok, YouTube and other platforms on both daily content and long-term projects.
- Build and send newsletters as needed and grow newsletter audiences.
- Explore and use technology to manage, build, schedule and optimize posts and newsletters.
- Track and analyze audience metrics using tools, such as Google Analytics and Chartbeat.
- Work with the Subscriptions Team to provide weekly and monthly reports on mini-publisher team’s performance, identifying trends and areas for improvement.
- Coach the assigned mini-publisher team on SEO, headline optimization and audience engagement strategies.
- Provide examples of content that succeeded and content that did not, and an explanation of why.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
