Brand Experience Strategist

Vanguard • Malvern, PA

2d • Hybrid

About The Position

Vanguard’s Global Brand team is responsible for defining and telling Vanguard’s story in ways that set us apart and inspire action. The Brand Experience Strategist will join the Brand Strategy & Insights team to design and deliver experiences, programs, and partnerships that help Crew deepen strategic thinking, strengthen marketing effectiveness, and extend the enterprise brand strategy into their work. This role seeks someone passionate about raising the standards for experience and learning across the MarComms organization, capable of balancing a vision for learning with the execution of numerous plans and events. The work is expected to not only provide new knowledge for Crew but also actively change how their teams think and operate.

Requirements

• A strong point of view in shaping not only the logistics of programming, but critically, the content, narrative, and overall experience
• Comfort balancing strategy and execution – shaping the “why” while owning the “how”
• At least 5 years related work experience, with emphasis on marketing, learning & development, or events.
• Undergraduate degree in Marketing or equivalent experience required.
• Proven experience in leading marketing, strategy, learning, enablement, or event planning
• Proven experience in effective stakeholder management (internal partners, leaders, and external vendors)
• Passion for elevating Crew experience through growth, mastery, and shared standards

Nice To Haves

• Graduate degree preferred.
• Understanding of brand and marketing strategy, and modern marketing practices
• Innovative uses of AI and technology to amplify insight and creativity
• Program management, storytelling, or facilitation skills

Responsibilities

• Lead development and execution of our signature MarComms learning experiences and events, (e.g., Marketing & Comms Expo, Summit, and Marketing Business Acumen Series).
• Identify, manage, and evolve partnerships with industry partners who provide marketing and financial acumen to Crew.
• Partner with Brand and BSI teams to transform priority research projects and intelligence into scalable formats that extend the value of research and insights.
• Organize divisional partners and experts, volunteers, and support staff in order to execute programs.
• Define and track success metrics for these programs, and continuously evolve based on feedback and identified areas of key upskilling across MarComms.
• Collaborate with cross-functional teams in strategy, activation, creative, and operations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees