Senior Events Manager

Cloudflare•Austin, TX

About The Position

Cloudflare is seeking a Senior Events Manager for its Americas Marketing Programs & Platforms team. The role owns the strategy and execution of Cloudflare’s Tier 1 events across the Americas, including both sponsored events and events hosted by Cloudflare. It combines event portfolio strategy, complex event production, sponsored presence and thought leadership, sales-field activation, and measurement of business impact. The manager connects marketing and field teams so events generate meaningful conversations, pipeline, and revenue, while using AI tools and automation to improve event operations. The position covers the full lifecycle of hosted events such as conferences, summits, executive forums, workshops, and roadshows, as well as Cloudflare’s presence at third-party conferences. The manager sets objectives, manages portfolio priorities and budgets, designs attendee and expo experiences, coordinates content and speakers, oversees vendors and agencies, and partners with sales and operations teams on registration, lead capture, follow-up, and attribution. The role also measures event performance, communicates ROI to leadership, and applies learnings to future programs. The position is listed as available in Austin, Texas. Applicants who reach the offer stage may be asked to attend an in-person interview at a Cloudflare office or hub.

Requirements

At least 7 years of experience in event marketing, experiential marketing, or field marketing, with deep experience owning hosted and sponsored events end to end.
Demonstrated success leading complex, high-budget event programs, including annual budgets of $1 million or more.
Experience producing hosted events, including venue, content, production, and registration, and managing sponsorships, booth builds, and executive programming at third-party conferences.
Demonstrated ability to activate field teams, generate pre-event pipeline, and connect events to attributable revenue.
Exceptional organizational skills and ability to manage multiple simultaneous events with competing timelines, budgets, and stakeholders.
Experience managing agencies and developing interns or junior marketers.
Agility and comfort shifting between hosted and sponsored programs as event calendars demand.
Experience using AI tools such as OpenCode, Claude, Gemini, or similar to build solutions, automate workflows, and solve problems.
Curiosity about people, products, processes, and technologies, and ability to ask insightful questions and identify what drives results.
Strong cross-functional leadership skills, including aligning product, sales, brand, PR, and executive stakeholders and managing up.
Strong budget management, vendor negotiation, and agency management skills.
Data-driven approach and comfort working with Salesforce, marketing automation, and lead routing and attribution.
Bias for action and willingness to experiment with new approaches, tactics, and channels.

Nice To Haves

Experience in B2B security, infrastructure, cloud, or developer-facing marketing.
Familiarity with Tier 1 events such as RSA Conference, Black Hat, AWS re:Invent, and Gartner summits.
Experience producing in-person and hybrid or virtual events, including broadcast and streaming production.

Responsibilities

Own strategy, planning, and execution for Cloudflare’s Tier 1 event portfolio across the Americas, including sponsored events and Cloudflare-hosted events.
Build and manage the annual event portfolio, prioritization framework, and budget, balancing hosted and sponsored investments.
Define objectives for each event and align cross-functional teams around those objectives.
Lead hosted events end to end, from concept and agenda design through production, registration, run-of-show, and follow-up.
Design attendee experiences, including content and speaker programming, venue and floor plan, production and AV, streaming, registration, communications, and onsite operations.
Build cross-functional event teams and manage agencies, vendors, speakers, and internal stakeholders.
Manage hosted-event budgets, timelines, and risk plans while maintaining quality and delivering on schedule.
Lead sponsored-event booth strategy and experience design, including creative concept, floor plan, demos, staffing, swag, and lead capture.
Drive thought leadership activities, including speaker submissions, session strategy, keynote and theater content, executive briefings, and customer story placement.
Negotiate and manage sponsorships and branding opportunities, and design attention-getting onsite activations.
Build and run field activation for Tier 1 shows and hosted events, including briefings, target-account mapping, meeting-booking playbooks, staffing plans, and follow-up cadence.
Equip AEs, SDRs, SEs, and CSMs with outreach templates, event playbooks, demo scripts, and meeting-concierge support for high-value accounts.
Drive registrations and attendance at hosted events against target-account and pipeline goals in partnership with field marketing and Sales.
Partner with Sales Operations and Marketing Operations to ensure accurate lead capture, routing, attribution, and follow-up.
Define, report, and communicate event KPIs and ROI, including pipeline influenced, meetings booked, leads captured, registration and attendance, brand or sentiment lift, and speaker slots earned.
Manage vendor and agency relationships, production partners, contributors, timelines, contracts, and budgets across simultaneous events.
Use AI tools to build lightweight tools and automations for event operations, lead processing, enablement, and reporting, and share those solutions with the team.
Run retrospectives after major events and incorporate lessons into improved and more automated playbooks.

Benefits

Medical/Rx insurance
Dental insurance
Vision insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility and family-forming benefits
On-demand mental health support and Employee Assistance Program
Global travel medical insurance
Short- and long-term disability insurance
Life and accident insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Eligibility to participate in Cloudflare’s equity plan