Senior Events Manager

Cloudflare•San Francisco, CA

10h

About The Position

Cloudflare is seeking a Senior Events Manager for its Americas Marketing Programs & Platforms team. Based in Austin, Texas, this role owns the strategy, planning, and execution of Cloudflare’s Tier 1 events across the Americas, including events the company sponsors and events it hosts. The manager builds the annual event portfolio, prioritizes investments, manages budgets, and aligns cross-functional teams around event objectives such as brand awareness, demand generation, pipeline, or customer expansion. The position leads hosted event programs from concept and agenda design through production, registration, run-of-show, and follow-up. It also shapes Cloudflare’s presence at third-party conferences through booth experience, sponsorships, activations, speaker programming, executive briefings, and customer stories. A central part of the role is enabling Sales teams to turn events into conversations, pipeline, and revenue through account targeting, meeting-booking support, event playbooks, lead capture, routing, and follow-up. The manager owns vendor and agency relationships, budgets, timelines, contracts, risk planning, and performance reporting across multiple simultaneous events. They define and communicate event KPIs and ROI, run retrospectives, and improve future programs. Cloudflare expects the person in this role to apply an AI-native builder’s mindset, using tools to automate and improve event operations, lead processing, enablement, and reporting, and sharing resulting solutions with the team.

Requirements

At least 7 years of experience in event marketing, experiential marketing, or field marketing.
Deep experience owning both hosted and sponsored events end to end.
A track record leading complex, high-budget event programs, including annual budgets of $1 million or more.
Experience producing hosted events, including venue, content, production, and registration, and managing third-party conference sponsorships, booth builds, and executive programming.
Demonstrated ability to activate field teams, drive pre-event pipeline, and connect events to attributable revenue.
Exceptional organizational skills and ability to manage multiple simultaneous events, timelines, budgets, and stakeholders.
Experience managing agencies and developing interns or junior marketers.
Agility and comfort moving between hosted and sponsored programs as event calendars require.
Experience using AI tools such as OpenCode, Claude, or Gemini to build solutions, automate workflows, and solve problems.
Curiosity about people, products, processes, and technologies, with the ability to ask insightful questions and identify what drives results.
Strong cross-functional leadership skills, including aligning product, sales, brand, PR, and executive stakeholders and managing up.
Strong budget management, vendor negotiation, and agency management skills.
Data-driven approach and comfort working with Salesforce, marketing automation, and lead routing and attribution.
Bias for action and willingness to experiment with new approaches, tactics, and channels.

Nice To Haves

Experience in B2B security, infrastructure, cloud, or developer-facing marketing.
Familiarity with Tier 1 events such as RSA Conference, Black Hat, AWS re:Invent, and Gartner summits.
Experience producing in-person and hybrid or virtual events, including broadcast and streaming production.

Responsibilities

Own the end-to-end strategy, planning, and execution of Cloudflare’s Tier 1 event portfolio across the Americas, including sponsored events and events hosted by Cloudflare.
Build and manage the annual event portfolio, prioritization framework, and budget, deciding where and how extensively Cloudflare participates.
Define objectives for each event and align cross-functional teams around them.
Lead hosted conferences, summits, executive forums, workshops, and roadshows from concept and agenda design through production, registration, run-of-show, and post-event follow-up.
Design attendee experiences spanning content and speakers, venues and floor plans, production, AV and streaming, registration, communications, and on-site operations.
Build event teams and run-of-show plans; manage agencies, vendors, speakers, and internal stakeholders.
Own hosted-event budgets, timelines, and risk plans while maintaining quality and delivering on schedule.
Lead sponsored-event booth strategy and experience design, including creative concepts, floor plans, demos, staffing, swag, and lead capture.
Drive thought leadership activities, including speaker submissions, session strategy, keynote and theater content, executive briefings, and customer story placement.
Negotiate and manage sponsorships and branding opportunities and develop attention-getting activations.
Build and run field activation for Tier 1 shows and hosted events, including pre-event briefings, target account mapping, meeting-booking playbooks, staffing plans, and post-event follow-up.
Equip AEs, SDRs, SEs, and CSMs with outreach templates, at-show playbooks, demo scripts, and meeting-concierge support for high-value accounts.
Work with field marketing and Sales to drive registrations and attendance from target accounts and meet pipeline goals for hosted events.
Partner with Sales Operations and Marketing Operations to ensure reliable lead capture, routing, attribution, and follow-up.
Define and report event KPIs, including influenced pipeline, meetings booked, leads captured, registration and attendance, brand or sentiment lift, and speaker slots earned; communicate ROI to leadership.
Manage vendor and agency relationships, production partners, contributors, timelines, contracts, and budgets across simultaneous events.
Use AI tools to build lightweight automations and tools for event operations, lead processing, enablement, and reporting, and share them with the team.
Run retrospectives after major events and use the findings to improve and automate future playbooks.

Benefits

Medical and prescription insurance
Dental insurance
Vision insurance
Flexible spending accounts
Commuter spending accounts
Fertility and family-forming benefits
On-demand mental health support and Employee Assistance Program
Global travel medical insurance
Short- and long-term disability insurance
Life and accident insurance
401(k) retirement savings plan
Employee stock participation plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Equity plan participation