Senior Event Sponsorship Program Manager
About The Position
Snowflake is seeking a dynamic and results-oriented Senior Event Sponsorship Program Manager to join our high-performing Events team. This role is for a sponsorship professional with a passion for building impactful partnerships and a strategic mindset that aligns business goals with innovative sponsor experiences. You'll play a pivotal role in developing and executing sponsorship strategies across our marketing events portfolio. You'll collaborate with cross-functional teams and external partners to secure and grow high-value sponsorships that enhance event impact, elevate the brand, and deliver measurable business results. This hybrid role requires in-office attendance at either the Menlo Park or New York campus.
Requirements
- 10+ years of experience with at least 3 years of experience in sponsorship sales with a strong track record in revenue generation and partner engagement.
- Proven ability to develop and execute strategic sponsorship initiatives that drive business impact.
- Skilled in navigating a dynamic environment and can adapt strategies to evolving business needs.
- Strong experience in complex, matrixed organizations, leading cross-functional collaboration.
- Exceptional relationship-building and negotiation skills, fostering strong partnerships with internal and external stakeholders.
- Skilled in managing multiple initiatives simultaneously, ensuring timely execution and measurable outcomes.
- Track and report on sponsorship performance to deliver insights for continuous improvement.
- A bachelor's degree in a relevant field is required.
- Follow the company’s confidentiality and security standards for handling sensitive data.
- Abide by the company’s data security plan as an essential part of their duties.
- Keep customer information secure and confidential.
Responsibilities
- Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals.
- Create compelling sponsorship packages, proposals, and presentations tailored to potential partners.
- Identify, pitch, and secure sponsors for our global strategic events, ensuring alignment with event and brand objectives.
- Manage the full sponsorship lifecycle, from prospecting and negotiations to activation and renewal.
- Cultivate and maintain strong relationships with sponsoring partners, ensuring their success and satisfaction.
- Actively seek opportunities to upsell and expand partnerships year-over-year to drive sales growth.
- Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement.
- Use data, analytics, and financial insights to evaluate opportunities and maximize ROI.
- Monitor industry trends and competitor activity to identify new sponsorship opportunities.
- Proactively identify, resolve, and foster alignment with internal stakeholders across Marketing, Alliance, Partner, Sales, and Event Production teams to ensure all sponsor commitments and event activations are executed flawlessly.
- Establish overarching objectives for the sponsorship program that extend beyond your immediate function, ensuring the program accelerates partner growth and contribution to the overall Snowflake ecosystem.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
