Sr Manager, Sponsorship Consulting

dentsu•New York, NY

7d•$71,875 - $96,025•Hybrid

About The Position

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network. MKTG Sports + Entertainment is looking for a Senior Manager to join our team and help drive client satisfaction and growth across a global brand client, with a focus on Formula 1. You will work closely with clients and partner with teammates to implement a high-profile global Formula 1 partnership. Successful candidates will have experience leading integrated teams delivering premium brand partnerships and activations on the brand, agency, rightsholder, or related sports marketing side. This is a hybrid opportunity based in our New York City office, with in-office and remote work expectations aligned with dentsu's flexible working model. You will report into the Senior Director and play a key role across a global agency account team.

Requirements

Bachelor's degree or equivalent practical experience.
5-7 years of experience in sponsorship marketing, partnership marketing, sports marketing, account management, or a related field.
Experience working with premium global brands and sports or entertainment properties.
Demonstrated ability to communicate effectively with colleagues, senior leaders, talent, and clients across a variety of audiences.
Ability to present ideas and collaborate effectively in team environments while providing and receiving constructive feedback.
Demonstrated commitment to continuous learning and staying informed about industry trends and best practices.
Ability to contribute to team initiatives, events, and collaborative activities that support an inclusive and positive work environment.

Nice To Haves

Experience working in Formula 1 on the brand, agency, or property side and/or familiarity with the Formula 1 ecosystem.

Responsibilities

Manage day-to-day execution of a client's Formula 1 sponsorship rights, ensuring effective utilization of all partnership assets available to the client.
Drive partnership strategy, leveraging an understanding of the property landscape to identify opportunities for client growth and optimization.
Build and maintain strong relationships with senior client stakeholders to support collaboration, alignment, and client satisfaction.
Lead account planning and client management activities while ensuring organized execution across multiple workstreams.
Maintain all tracking documents to a high standard, ensuring information is accurate, current, complete, and clearly communicated to relevant stakeholders.
Develop a strong understanding of the client's business, strategy, activation approach, and competitive landscape.
Oversee relationships with rightsholders to help develop effective and impactful marketing partnerships.
Manage internal resources responsible for developing key documents, including activation plans and POVs, ensuring all materials are client-ready.
Apply knowledge of integrated marketing, including social media, content marketing, influencer strategies, and promotional programs, to support partnership activation.
Maintain oversight of all activation programs, including annual and event-specific budgets, while adhering to internal financial guidelines.
Manage the review and approval process for creative elements, campaigns, and concepts with appropriate stakeholders.
Manage requests involving merchandise, show cars, and other sponsorship-related assets.