HP GTM Marketing – Senior Event Producer

HP•Vancouver, WA

About The Position

The Senior Event Producer serves as the operational lead for HP’s flagship customer engagements, connecting Marketing, Sales, business units, agencies, and event partners to deliver high-quality customer experiences at scale. The role translates event strategy into execution by building scalable processes, managing complex workflows, and producing strategic customer events and industry conferences. For major events, the Senior Event Producer coordinates customer priorities, executive schedules, meeting capacity, staffing, budgets, logistics, and production requirements. The role oversees event delivery and resource planning across production, logistics, hospitality, staffing, event technology, and executive engagement operations, including large portfolios of customer meetings, executive briefings, and hospitality experiences. The position leads the full event lifecycle, from planning and procurement through on-site execution and post-event wrap-up. It manages operational readiness, budgets, vendors, agencies, and cross-functional workstreams, while developing standards and processes that improve consistency and scalability across HP’s strategic event portfolio. The role requires operational rigor, systems thinking, stakeholder diplomacy, and the ability to navigate complexity and ambiguity while delivering precise, high-profile programs.

Requirements

At least 7 years of experience in event operations, executive engagement, customer experience programs, business operations, program management, supply chain, or other complex cross-functional leadership roles.
Proven experience delivering flagship enterprise events, executive engagement programs, and large-scale meeting portfolios involving multiple stakeholders, agencies, and senior executive audiences.
Four-year or graduate degree in Business Administration, Marketing, Communications, or a related discipline.
Ability to assess interconnected dependencies, optimize resources, and make sound decisions in dynamic, high-pressure environments.
Demonstrated ability to influence without authority and build alignment across highly matrixed organizations.
Ability to balance competing priorities, make informed trade-offs, and optimize resources across complex stakeholder environments.
Experience managing multi-million-dollar event budgets, production schedules, and vendor ecosystems.
Strong operational planning, resource allocation, and program management skills, with attention to detail.
Understanding of event technology platforms, registration systems, CRM integrations, meeting management tools, and event operations technology.
Executive presence and ability to communicate and present complex operational strategies and performance metrics to senior leadership.
Strong communication and stakeholder management skills, including the ability to influence cross-functional teams.
Strong judgment and real-time decision-making skills, with the ability to navigate ambiguity and solve problems under pressure.
Willingness to travel globally and work flexible schedules in support of event execution.

Responsibilities

Translate strategic objectives into executable plans, governance structures, budgets, staffing models, and operational workflows.
Own event readiness, stakeholder alignment, and execution from planning through on-site delivery.
Lead operational delivery of executive engagement programs and large-scale meeting portfolios.
Coordinate customer priorities, executive availability, meeting capacity, hospitality needs, staffing, and logistics.
Design and manage meeting operations to optimize executive time, meeting space, staffing resources, and customer engagement opportunities across portfolios of 300–400+ strategic meetings.
Establish processes, workflows, and technology integrations to support customer and executive experiences before, during, and after events.
Lead the full lifecycle of customer events, including planning, procurement, on-site execution, and post-event wrap-up.
Manage event production, logistics, staffing, hospitality, transportation, venue management, fabrication, installation, dismantling, and operational readiness.
Develop project plans, timelines, run-of-show documentation, staffing and training plans, risk and contingency plans, and executive support plans.
Manage event budgets, forecasting, vendor spending, and financial reconciliation; ensure programs meet schedules, approved budgets, and HP quality standards.
Connect internal stakeholders, including Global Marketing, Market Marketing, Sales, and executive teams, with external partners.
Coordinate cross-functional teams and agency partners to meet timelines, budgets, quality standards, and business outcomes.
Manage multiple complex workstreams, navigate competing priorities, and make trade-offs that balance customer experience, business objectives, and operational constraints.
Communicate event strategies, operational plans, and performance metrics to senior leadership.
Manage agencies, production partners, venues, and suppliers, including contracts, procurement, budgets, deliverables, and performance.
Establish and evolve best practices, playbooks, governance models, and operational standards across HP’s strategic event portfolio.
Drive consistency, scalability, and continuous improvement across flagship events, executive engagement programs, and third-party sponsorships.