Senior Email Marketing Specialist

Huzzle

1d•Remote

About The Position

Retention is the highest-leverage profit engine for modern eCommerce brands. We are looking for a Senior Retention Marketing Strategist to own the lifecycle and messaging strategy for a portfolio of high-growth brands. This is not a "task-execution" role; we are looking for a strategic thinker who can move the needle on Customer Lifetime Value (CLV) and repeat purchase rates. You will be the architect behind high-converting email and SMS campaigns, sophisticated automation flows, and data-driven optimizations. If you are a master of direct-response copywriting, technical lifecycle strategy, and client communication, this is your opportunity to lead the retention function at a tech-forward, AI-enabled agency.

Requirements

3–5+ years in retention, lifecycle, or CRM marketing, specifically within the eCommerce/DTC space. Agency experience is highly preferred.
Advanced hands-on experience with Klaviyo (or similar platforms) and a solid understanding of the Shopify ecosystem.
Ability to write compelling direct-response copy across multiple brand voices that balances storytelling with conversion.
Deep understanding of retention KPIs (attributed revenue, CTR, AOV, repeat purchase rates, list health, and deliverability).
Strong ability to present data-driven strategies clearly to founders and marketing leads.
Comfortable working in a fast-paced environment and adopting AI-enabled workflows to stay at the cutting edge of the industry.
A proactive, detail-oriented approach to managing multiple accounts and deadlines with minimal oversight.

Nice To Haves

Experience with specialized SMS platforms like Attentive or Postscript.
Familiarity with paid media channels (Meta, Google, TikTok) and how they integrate with retention.
Experience managing retention for 7-to-9-figure eCommerce brands.
Prior experience in subscription-based or consumable product categories.

Responsibilities

Strategy Ownership: Build and manage comprehensive monthly email and SMS campaign calendars that align with seasonal trends, product launches, and evergreen goals.
Direct-Response Copywriting: Write high-converting, brand-aligned copy for campaigns and complex lifecycle flows (Welcome, Abandonment, Post-Purchase, Winback, VIP, etc.).
Lifecycle Optimization: Audit and enhance automated systems to improve segmentation, offer strategy, and customer journey mapping.
Performance Analysis: Review account data regularly to identify trends, translate metrics into actionable insights, and prepare strategic reporting for clients.
Client Advisory: Lead strategy calls, present recommendations with confidence, and identify opportunities for account expansion or upsells.
Cross-Functional Collaboration: Partner with designers, builders, and account managers to ensure every strategic plan is executed with precision and quality.
Innovation: Leverage AI tools and internal SOPs to improve workflow efficiency while maintaining the highest standard of strategic judgment.