Senior Email Marketing Coordinator

Practical Farmers of Iowa • Ames, IA

7d • Hybrid

About The Position

Practical Farmers of Iowa is seeking a senior email marketing coordinator to lead their email marketing communication efforts. This role involves creating, designing, editing, and distributing engaging email content. The coordinator will also be responsible for analyzing campaign performance and improving the efficiency of email marketing processes. Additionally, this position will support the broader digital communications strategy by creating social media content and occasionally updating website content, aiming to expand PFI's network and connect more farmers and landowners to their programming. The role is part of the marketing and communications team focused on increasing PFI's reach and impact.

Requirements

• Strong understanding of email marketing best practices, including audience engagement, subscriber list management and newsletter production
• Three or more years developing and implementing email marketing campaigns
• Manage and maintain email lists, including keeping subscriber lists accurate and up-to-date and creating segmented lists for campaigns such as events and fundraising
• Develop, document and improve standardized processes for email creation, review, approval, scheduling and distribution
• Experience writing and publishing social media content in a professional setting
• Strong understanding of social media best practices and trends
• Strong written communication skills with ability to write for diverse audiences and channels
• Editing and proofreading skills with strong attention to detail
• Gather content and input from multiple departments and stakeholders to coordinate email production from concept through deployment
• Strong organizational and time management skills
• Ability to establish and maintain governance for organization-wide email communications
• Ability to coordinate cross-functional teams and facilitate timely review and approval of email communications
• Ability to identify trends and recommend strategic improvements to email communication practices
• Ability to manage multiple communication channels simultaneously while maintaining quality and consistency
• Ability to work in a fast-paced environment and meet deadlines
• Ability to receive feedback and make changes
• Ability to work independently and within a team
• Flexible, adaptable and a self-starter
• Willing to try new things and learn new skills

Nice To Haves

• A degree in marketing, communications or related field preferred
• Basic understanding of agricultural production in Iowa
• Experience using Salesforce
• Experience using analytics tools to evaluate digital communication performance
• Experience with website content management systems, WordPress preferred
• Ability to respond to member inquiries and fairly enforce community guidelines in a discussion group setting

Responsibilities

• Develop stories and content for PFI’s weekly newsletter, Practical News
• Edit, design, and layout monthly email newsletters cross-functionally with PFI’s farmer-led education team
• Develop content for PFI’s social media channels, including Facebook, Instagram and LinkedIn
• Design and implement processes to ensure consistency and efficiency of email marketing work
• Facilitate collaboration between departments and teams to achieve project deliverables
• Manage capacity and budget efficiently to complete marketing work
• Analyze email and social media metrics and report results
• Respond to public inquiries, requests for resources and communications across email discussion groups and social media
• Support digital marketing manager in maintaining PFI website
• Other duties as assigned or volunteered to support department or team projects

Benefits

• Employee health insurance with 100% employer-paid premium
• Generous paid time off
• Flexible hours
• Six weeks of fully paid parental leave
• 5% automatic 401k contribution after one year of employment
• Employee professional development
• Contributions towards spouse or dependent health insurance
• Stipends for remote workers
• Reimbursements for fitness costs, CSA subscriptions, student loans or eco-friendly purchases

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree