Senior Email Marketing Coordinator

Practical Farmers of Iowa•Ames, IA

8d•$55,000 - $59,000•Hybrid

About The Position

Practical Farmers of Iowa is seeking a senior email marketing coordinator to lead PFI’s email marketing communication by creating, designing, editing and distributing engaging email communications. This role is also responsible for analyzing campaign performance and implementing processes to improve the consistency and efficiency of email marketing. In addition to email marketing, this position supports PFI’s broader digital communications strategy by creating social media content and occasionally updating website content. This position will help PFI expand our network and connect more farmers and landowners to our programming. This position will join the hard-working, curious and ambitious marketing and communications team whose main goal is to help expand PFI’s reach and impact.

Requirements

Strong understanding of email marketing best practices, including audience engagement, subscriber list management and newsletter production
Three or more years developing and implementing email marketing campaigns
Manage and maintain email lists, including keeping subscriber lists accurate and up-to-date and creating segmented lists for campaigns such as events and fundraising
Develop, document and improve standardized processes for email creation, review, approval, scheduling and distribution
Experience writing and publishing social media content in a professional setting
Strong understanding of social media best practices and trends
Strong written communication skills with ability to write for diverse audiences and channels
Editing and proofreading skills with strong attention to detail
Gather content and input from multiple departments and stakeholders to coordinate email production from concept through deployment
Strong organizational and time management skills
Ability to establish and maintain governance for organization-wide email communications
Ability to coordinate cross-functional teams and facilitate timely review and approval of email communications
Ability to identify trends and recommend strategic improvements to email communication practices
Ability to manage multiple communication channels simultaneously while maintaining quality and consistency
Ability to work in a fast-paced environment and meet deadlines
Ability to receive feedback and make changes
Ability to work independently and within a team
Flexible, adaptable and a self-starter
Willing to try new things and learn new skills

Nice To Haves

A degree in marketing, communications or related field preferred
Basic understanding of agricultural production in Iowa
Experience using Salesforce
Experience using analytics tools to evaluate digital communication performance
Experience with website content management systems, WordPress preferred
Ability to respond to member inquiries and fairly enforce community guidelines in a discussion group setting

Responsibilities

Develop stories and content for PFI’s weekly newsletter, Practical News
Edit, design and layout monthly email newsletters cross-functionally with PFI’s farmer-led education team
Develop content for PFI’s social media channels, including Facebook, Instagram and LinkedIn
Design and implement processes to ensure consistency and efficiency of email marketing work
Facilitate collaboration between departments and teams to achieve project deliverables
Manage capacity and budget efficiently to complete marketing work
Analyze email and social media metrics and report results
Respond to public inquiries, requests for resources and communications across email discussion groups and social media
Support digital marketing manager in maintaining PFI website
Other duties as assigned or volunteered to support department or team projects.