Senior Distribution Partnerships Manager

Rocket Lawyer
•$130,351 - $191,692

About The Position

Rocket Lawyer is seeking a Senior Distribution Partnerships Manager to join its Partnerships team and report to the SVP, Enterprise & Legal Services. The role focuses on expanding distribution of Rocket Lawyer’s Legal AI + Attorney Marketplace platform by integrating its services into AI agents, software platforms, and digital workflows that support individuals and small businesses. The manager will source, structure, and launch partnerships across product integrators, channel partners, and strategic alliances. They will work with Product, Design, Engineering, and Legal Services to translate partner needs into integration requirements that align with the partner integration roadmap, and will manage partnerships from initial outreach through negotiation, contracting, launch, and ongoing growth. The role is expected to drive measurable user growth and related outcomes tied to company goals. The successful candidate will bring commercial instincts and an entrepreneurial approach, and be comfortable working in the developing AI agent and MCP ecosystem. Experience in SaaS, fintech, AI/ML platforms, or B2B software business development is preferred.

Requirements

  • BA/BS degree.
  • 10+ years of experience in product management or product distribution partnerships.
  • Demonstrated success sourcing, negotiating, and launching distribution partnerships that drive membership and add-on sales, such as revenue-share or affiliate/referral models.
  • Familiarity with API-based and AI agent integration models, or the ability to quickly learn technical integration concepts.
  • Experience managing a partner pipeline end to end, from prospecting through contract negotiation and post-launch account management.
  • Strong understanding of commercial and legal contract terms and conditions.
  • Ability to build senior-level and cross-functional relationships quickly and effectively, internally and with partner organizations.
  • Clear communication skills and the ability to distill complexity into action.
  • Excellent project management skills and the ability to lead multiple time-sensitive, cross-functional projects simultaneously.
  • Interest in customer satisfaction and empathy for partners and customers.

Nice To Haves

  • Experience in SaaS, fintech, AI/ML platforms, or B2B software.
  • Entrepreneurial spirit, strong commercial instincts, and comfort operating in the evolving AI agent and MCP ecosystem.
  • Authenticity, energy, persuasiveness, and enjoyment of collaborating with people from diverse backgrounds.
  • First-principles problem-solving and openness to innovative approaches.
  • Collaborative approach and interest in helping partners, customers, and colleagues succeed.
  • Ability to learn quickly and adapt to change and new problems.
  • Analytical, metrics-oriented, and data-driven approach to business opportunities and decisions.
  • Empathy and concern for others’ wellbeing.

Responsibilities

  • Work with the SVP, Enterprise to refine and execute Rocket Lawyer’s Partner Acquisition go-to-market strategy and acquire target partners.
  • Build and prioritize a partnership pipeline across identified partner profiles, including software vendors, AI platforms, SMB tools, legal enterprise AI and CLM platforms, associations, brokers, and group sponsors.
  • Manage the full partnership lifecycle, including prospecting, outreach, pitching, commercial negotiations, implementation support, and post-launch performance optimization and growth.
  • Negotiate commercial terms using models such as pay-for-performance, revenue share, enterprise licensing, or non-monetary arrangements.
  • Work cross-functionally with Product and Engineering to define partner integration paths and incorporate partner requirements into standard integration paths and the partner roadmap.
  • Track and report partner distribution KPIs, including acquisition metrics, installation and conversion volumes and rates, effects on retention, revenue, and add-on sales.
  • Monitor legal AI and legal tech partnership developments and programs to inform partner prioritization and positioning.
  • Represent Rocket Lawyer to partners, at industry events, and in developer and AI/MCP ecosystem communities to build pipeline and brand presence.

Benefits

  • Comprehensive health plans, including medical, dental, and vision insurance for full-time employees.
  • Unlimited PTO.
  • Competitive salary packages.
  • Life insurance.
  • Disability benefits.
  • Supplemental optional life insurance benefits.
  • Optional FSA options.
  • HSA with company match.
  • 401(k) program with company match.
  • Wellhub and ClassPass fitness platforms.
  • Comprehensive pet insurance options.
  • Access to financial wellbeing and student loan programs.
  • Access to additional mental health and wellbeing resources.
  • Pre-tax commuter/transit benefits.
  • Free Rocket Lawyer account with online access to legal documents and licensed attorneys at discounted rates.
  • The role may include variable compensation and may be eligible for an equity grant, depending on position and level.
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