Senior Director - Sales

Dairy Farmers of America • Perryville, MO

2d

About The Position

The Senior Director - Sales provides senior leadership and day-to-day operational oversight for SEMO’s trailer sales and leasing and parts sales segments. The role manages full P&L responsibility for trailer sales and leasing, including budgeting, forecasting, cost control, and margin optimization. It guides the sales team, supports the Parts Manager in executing parts sales strategy, and coordinates with the Sr. Director of Operations on shop inventory, equipment scheduling, and pricing for equipment repairs or work.

The position develops consistent sales procedures, coaches direct reports, monitors customer satisfaction and growth opportunities, and adjusts sales strategy in response to market conditions, industry standards, regulations, and competitor pricing. It builds customer and manufacturer relationships, manages trailer inventory and the lease fleet, and oversees coordination of modifications or repairs before equipment delivery. SEMO Tank is part of Dairy Farmers of America, a farmer-owned dairy cooperative, and specializes in the sale, lease, repair, and maintenance of tank trailers and related parts.

Requirements

• High school diploma or equivalent.
• 12 or more years of progressive sales or related experience.
• At least 4 years of management experience leading managers and multiple departments.
• Strategic thinking, strong business acumen, and ability to translate vision into action.
• Strong sense of urgency, high energy, bias toward action, and ability to inspire others to meet goals.
• Ability to organize and manage multiple priorities.
• Strong leadership, interpersonal, communication, and listening skills; ability to articulate positions, provide direction, and interact with all levels of management.
• Excellent judgment, critical thinking, and ability to make decisions and provide advice while understanding risks and rewards.
• Effective problem analysis and resolution at strategic and functional levels.
• Solid mechanical skills and ability to apply experience to varied applications.
• Experience with Microsoft Office and aptitude to learn other software and/or ERP systems.
• Ability to read, write, and speak English.

Nice To Haves

• Undergraduate degree in business, sales, marketing, or a related curriculum, or an equivalent combination of experience and education.

Responsibilities

• Provide senior leadership and day-to-day operational oversight for the trailer sales and leasing and parts sales segments.
• Manage full P&L responsibility for trailer sales and leasing, including budgeting, forecasting, cost control, and margin optimization.
• Develop, implement, and enforce standardized operating procedures that support communication, customer relationship management visibility, and consistent sales processes.
• Coach direct reports, communicate company and department goals, provide ongoing performance feedback, conduct performance conversations, and hold team members accountable for results.
• Monitor SEMO’s geographic footprint and customer base, recommend growth strategies, and support customer satisfaction.
• Monitor market conditions, industry standards and regulations, and competitor pricing; adjust sales strategy as needed.
• Travel occasionally with sales representatives to monitor sales efforts and strengthen customer relationships.
• Establish and maintain customer relationships through site visits, trade shows, industry events, and occasional entertainment.
• Partner with trailer manufacturers to meet sales targets and manage production schedules to meet customer delivery expectations.
• Manage trailer inventory and the lease fleet, evaluating market conditions and inventory levels to guide purchasing decisions and pricing competitiveness.
• Coordinate with the Parts Manager and Sr. Director of Operations on scheduling and inventory needs for trailer modifications and repairs before customer delivery.
• Partner with the Parts Manager to work proactively with current and potential vendors and keep product offerings competitive in scope and price.
• Ensure sales personnel follow record-retention procedures for sales documentation and customer contact information.
• Review financial data for trailer sales, leasing, and parts sales, and adjust sales strategies as needed to achieve financial targets.
• Manage special projects as directed.
• Demonstrate Dairy Farmers of America’s values and ethics through honesty, discretion, and sound judgment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED