Senior Director, Sales

Victory Cruise Lines•Pompano Beach, FL

3d•Hybrid

About The Position

Victory Cruise Lines is seeking a Senior Director, Sales, a hands-on commercial leader responsible for sales execution and measurable results. This position will help lead and execute the company's trade sales strategy to drive revenue growth, expand distribution, and increase bookings and market share. The role involves directing the sales team, establishing clear sales targets, performance measures, and accountability. Additionally, the Senior Director will personally develop new business and strengthen relationships with travel advisors, agency groups, host agencies, consortia, and distribution partners across the United States and Canada. Collaboration with the head of marketing and other internal partners is crucial to align sales initiatives with campaigns, lead generation, travel advisor education, and partner programs for a coordinated commercial approach. This role requires an established industry network and the ability to leverage it to produce business.

Requirements

Proven sales leadership ability directly within the cruise industry
Demonstrated success leading revenue-producing teams and achieving aggressive sales targets
An extensive, established network of travel agency, host agency, consortia, and cruise distribution relationships
Strong business development and account-growth capabilities
Exceptional leadership presence with the ability to inspire trust, credibility, and followership
Strong strategic planning, forecasting, and sales analytics skills
Excellent negotiation, communication, and presentation skills
Deep understanding of CRM systems, sales reporting, and revenue forecasting tools
Strong technological knowledge and proficiency
Ability to align sales execution with marketing campaigns and commercial priorities
Ability to set clear expectations, coach performance, and hold teams accountable
Readiness to step into broader sales and revenue ownership
Ability and willingness to travel extensively throughout the United States and Canada
Minimum of 10 years of progressive sales leadership experience, including at least 3 years in a Senior Director role
Cruise industry sales leadership experience working directly for a cruise line IS REQUIRED
Experience leading direct sales, trade/agency distribution, and group sales is required
An existing, extensive, and recognizable network of relationships with travel agencies, host agencies, consortia, and major cruise distribution partners throughout the United States is required
Bachelor’s degree in business administration or sales required
Must already be based in south Florida
Candidates must have the legal right to work in the United States

Nice To Haves

Experience in premium, luxury, small-ship, expedition, or destination-focused cruising is particularly valuable
Canadian relationships are preferred

Responsibilities

Spend significant time in the marketplace, engaging travel partners and developing business
Leverage established relationships with agency groups, host agencies, consortia, and major distribution partners to generate immediate opportunities
Conduct agency visits, partner meetings, sales missions, and presentations
Represent Victory Cruise Lines at industry events, trade shows, and conferences
Develop new accounts and increase production from existing trade relationships
Identify and negotiate strategic partnerships and preferred supplier opportunities
Lead the sales team, including sales support, group sales and business development managers
Establish sales priorities, targets, KPIs, and clear accountability
Monitor booking trends, agency production, pipeline activity, and market opportunities
Work directly with marketing on campaigns, promotions, lead generation, and partner engagement
Support and lead travel advisor education, familiarization trips, webinars, and cooperative marketing
Bring field intelligence back to the organization to inform commercial decisions