Senior Director, Sales Enablement

Vancity • Vancouver, BC

20h • Hybrid

About The Position

As the Senior Director, Sales Enablement, you will lead the development and delivery of strategic sales and service initiatives across the branch network in alignment with the division’s long-term strategic objectives. Aligning key initiatives to the multi-year strategy, you will ensure disciplined execution through implementation and sustainment, incorporating feedback and results data to ensure operational effectiveness and profitability. Reporting to the VP, Branch Channel, you will work closely with Inclusive Banking leadership and enterprise functions to design impactful initiatives, ensure project alignment, remove barriers, and drive coordinated delivery of initiatives that enhance member experience and business performance. You will also lead the advancement of sales enablement practices, community-driven growth strategies, and enabling capabilities (e.g., CRM, dashboards) that support scalable, advice-led service delivery.

Requirements

• 10+ years of progressive leadership experience in retail banking, credit union, or financial services, with accountability for sales performance, service excellence, and/or branch operations.
• Proven experience leading enterprise-wide initiatives, translating strategy into execution, and delivering measurable business outcomes.
• Deep expertise in branch operating model design, sales enablement, advisory-based models, and frontline capability development, including coaching and performance management practices.
• Strong analytical and data-driven decision-making skills, with experience leveraging insights to drive network optimization, productivity, and growth.
• Demonstrated ability to design and implement operating models, incentive programs, and performance frameworks at scale.
• Experience working across complex organizations, with a track record of influencing senior stakeholders and aligning cross-functional teams (e.g., Marketing, Operations, Product, Wealth, Business Banking, Learning & Development).
• Strong understanding of member-centric banking, including relationship deepening, financial well-being, and community-based growth strategies.
• Experience overseeing CRM, dashboards, or sales enablement tools that support advisory conversations and performance management.
• Undergraduate degree in Business, Finance, or a related field; MBA or equivalent combination of education and experience considered.

Nice To Haves

• Strategic and outcome‑driven – You naturally connect multi‑year strategy to disciplined execution, ensuring initiatives translate into measurable business, performance, and member outcomes across a complex branch network.
• A collaborative enterprise leader – You build strong partnerships across Marketing, Product, Operations, Wealth, Business Banking, and Learning & Development to align priorities and drive coordinated, high‑impact delivery.
• Data‑informed and analytically curious – You leverage performance insights, market intelligence, and operational data to optimize branch models, advisor capacity, productivity, and growth.
• Passionate about member‑centric banking – You are motivated by improving advice quality, deepening relationships, and advancing community‑based growth strategies that enhance member experience and financial well‑being.
• Comfortable leading through influence and complexity – You confidently navigate risk, compliance, and regulatory considerations while influencing senior stakeholders and enabling consistent, scalable sales and service practices.

Responsibilities

• Owning the development and end-to-end execution of the sales and service strategy for the branch network, translating divisional priorities into an integrated portfolio of initiatives that drive sustained performance, operational effectiveness, and member value, in partnership with Senior Regional Directors and Inclusive Banking leadership.
• Leading cross-functional collaboration with Product, Marketing, Operations, Wealth, Business Banking, Learning & Development, and other enterprise partners to co‑develop and align strategic sales and service initiatives, ensuring priorities, capabilities, and delivery approaches are integrated to support enterprise objectives, operational effectiveness, and high-impact execution across the branch network.
• Providing strategic leadership and oversight for the sales and advisory capability development across the branch network, including relationship-based sales and service practices, coaching frameworks, and the adoption of tools, processes and enabling capabilities that strengthen member discovery, advice quality, and relationship deepening at scale.
• Leading branch and network optimization through the use of data, performance insights, and market intelligence to inform branch operating models, segmentation strategies, advisor capacity, staffing models, and bottom-up target setting, enabling improved productivity, performance management, growth and overall branch network effectiveness.
• In collaboration with Marketing, Product, Sr. Regional Directors and Branch leadership, leverage local market and community insights to tailor marketing and sales and service strategies that strengthen branch presence, deepen member relationships and expand market share and business performance cross communities.
• Leading the design and evolution of sales management routines and performance enablement frameworks, including incentive programs, scorecards, recognition frameworks, and accountability mechanisms that reinforce consistent execution and performance outcomes across the branch network.
• Providing strategic oversight of Level 1 and 2 member complaints, ensuring consistent member experience standards, identification of systemic issues, high-quality resolution practices, and continuous improvement opportunities across the branch network.
• In partnership with enterprise partners, influence the evolution and prioritization of front-line infrastructure and enabling capabilities – including CRM, dashboards, onboarding, and advisory tools – to ensure branch teams are supported by scalable, insight-driven, and operationally effective solutions that enable consistent advisory practices.
• Ensuring appropriate risk management, compliance, and regulatory oversight across branch sales and service practices, balancing access, innovation, business growth and operational effectiveness with the organization’s risk appetite.

Benefits

• Competitive rewards and benefits
• Flexible benefit packages that can be tailored annually
• 3-4 weeks of vacation per year, with additional days earned over time
• 2 extra stat holidays, plus care days for personal or family illness
• Health and dental benefits begin on your hire date, with three levels of coverage
• Defined Benefit Pension

What This Job Offers

• Job Type: Full-time
• Career Level: Senior