Senior Director of User Acquisition and Growth (Remote)

Huckleberry Labs • Los Angeles, CA

8d • $160,000 - $200,000 • Remote

About The Position

Huckleberry is seeking a Senior Director of User Acquisition and Growth to lead user acquisition efforts for their app, which is used by over 5 million families. This role is crucial for the company's mission to support families through parenthood. The ideal candidate will focus on building sustainable marketing loops that balance organic and paid strategies for efficient scaling. This position reports to the VP of Brand Marketing, manages a team, and collaborates closely with Product, Engineering, Analytics, and UX Design within a Growth Pod.

The responsibilities include defining the end-to-end user acquisition strategy across paid and organic channels, owning unit economics (LTV:CAC), and leading a team. The role involves influencing the Product-Led Growth (PLG) roadmap, leveraging the existing user community for growth, acting as a bridge between marketing and product, establishing robust data and attribution models, and championing experimentation. Oversight of channel strategy includes performance marketing (SEM, Paid Social, Programmatic), content-led acquisition for SEO, App Store Optimization (ASO), and affiliate marketing management.

Requirements

• 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports
• Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition — with a track record of growing both and knowing how to balance them
• You've taken something from small to big — a channel, a brand, or a company — that you can point to with real before/after numbers.
• Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling
• Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC
• Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.

Nice To Haves

• Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics. You should be able to speak fluently to k-factor, referral conversion rates, and how you've moved them

Responsibilities

• Define the end-to-end user acquisition growth strategy across paid and organic (including App Store Optimization, affiliates, and product) — ensuring they compound together rather than operate in silos
• Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time.
• Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.
• Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments.
• Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics.
• Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs.
• Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view — so the pod always knows where growth is actually coming from.
• Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces — including referral mechanics, onboarding flows, and sharing prompts.
• Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic) — with a clear POV on how blended CAC improves as organic and PLG channels scale.
• Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels. This is a co-equal priority to paid, not a support function.
• Directly own App Store Optimization to maximize organic app downloads.
• Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volume.

Benefits

• Equity
• Unlimited PTO
• Health
• Vision
• Dental
• Paid parental leave for primary and secondary caregiver
• 401k match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed