Director of Marketing and Growth

Centric Construction Group•Kansas City, MO

About The Position

Centric is seeking a marketing leader to shape the narrative of their brand. This high-impact role is for an individual passionate about brand, strategy, storytelling, design, and people. The Director of Marketing and Growth will lead the marketing function for a growing, employee-owned construction company, guiding the brand, supporting growth, and ensuring clear, creative, and confident market representation. Marketing at Centric is integral to winning work, building relationships, communicating value, celebrating employees, and representing the company's identity. The role involves close collaboration with Business Development, Preconstruction, Operations, Executive Leadership, and the marketing team on various initiatives including proposals, project interviews, brand strategy, social content, project storytelling, photography, events, sponsorships, internal communications, PR, and strategic planning. This position requires the ability to seamlessly transition between strategy and execution, lead discussions, shape messaging, enhance design, and provide hands-on support when needed.

Requirements

Progressive marketing experience, ideally in construction, architecture, engineering, real estate, development, professional services, or another relationship-driven industry.
Experience with brand management.
Experience with proposals.
Experience with creative direction.
Experience with Adobe Creative Suite.
Experience with digital content.
Experience with social media.
Experience with PR.
Experience with internal and external communications.
Experience with executive-level collaboration.
Creativity.
Confidence.
Clarity.
Ownership.
Care.
Ability to turn ideas into action.
Ability to shape business goals, project stories, or rough concepts into clear, compelling, and brand-aligned outputs.
Understanding that great marketing builds trust, pursues the right opportunities, and tells the right story at the right time.
Ability to thrive in fast-moving environments.
Ability to handle variety.
Ability to bring structure without rigidity.
Ability to prioritize.
Ability to communicate clearly.
Ability to help a team focus on important work.
People leadership skills, including coaching, teaching, encouraging, and helping others grow.
Strong creative instincts.
Sharp judgment.
Confidence to lead a visible function.
Strong design eye.
High standard for quality.
Ability to make complex information feel simple and engaging.
Confidence to speak up.
Collaborative approach.
Ability to center the company's best interest.

Nice To Haves

Experience in construction, architecture, engineering, real estate, development, professional services, or another relationship-driven industry.

Responsibilities

Lead the marketing function across brand, proposals, project interviews, digital content, advertising, sponsorships, public relations, photography, collateral, internal communications, and creative direction.
Ensure marketing materials are sharp, the message is consistent, and the brand accurately reflects Centric.
Support the company's strategic direction through marketing efforts.
Lead and mentor a small, talented marketing team, fostering their growth and development.
Collaborate with Business Development, Preconstruction, Operations, and Executive Leadership.
Develop and execute brand strategy.
Create compelling project stories and content.
Manage photography and visual assets.
Oversee event planning and sponsorships.
Handle internal and external communications.
Provide creative direction for all marketing initiatives.