Director of Growth Marketing
About The Position
As MCP moves into a new and exciting phase of its mission, it is introducing its first education technology products to the market and building the core go-to-market capabilities necessary to make them a success. Central to that effort is the hiring of a Director of Growth Marketing to define, build, and execute pipeline generation efforts across all channels and activities. This senior individual contributor will be accountable for email/marketing automation strategy and platform (Salesforce Account Engagement), including email deliverability, paid media, lead pipeline generation, campaigns, scoring, and analytics. The position will report to the Chief Marketing Officer. MCP operates with a lean, outcomes-focused approach similar to a fast-moving startup. The Marketing team is similarly focused, requiring a startup mindset for success. Team members are creative problem solvers, both specialists and generalists who contribute wherever help is needed to get the job done, and are hands-on owners of their work. The organization is leveraging AI to fuel productivity and scale, making competency in AI tools like Claude and a deep, self-guided curiosity for AI’s potential in marketing essential. The team is entirely remote and operates largely on US Eastern time zone hours. Expect 10%-15% travel as needed.
Requirements
- Experienced growth marketer with practical knowledge of essential tactics, channels, analytics/KPIs, and tools common to small and mid-sized companies.
- Fluent hands-on knowledge of marketing automation platforms, particularly Salesforce Account Engagement.
- Solid understanding of the K-12 district buying cycle, process, and market dynamics.
- A builder at heart who is excited about creating process, templates, and strategies from scratch.
- Both a true strategist and a hands-on marketer, comfortable with crafting GTM strategy in one meeting and then designing and writing a nurture series in the next.
- Takes a creative and flexible approach to getting things done to keep the organization moving forward.
- Competency in AI tools like Claude.
- Deep, self-guided curiosity for AI’s potential in marketing.
Nice To Haves
- Knowledge of product-led growth (PLG) and a general “growth hacking” mindset would be a significant bonus.
- Familiarity with specific tools and platforms, especially Salesforce, Asana, Google Workspace, Claude (Chat/Cowork, Design, Code), Apollo.io, Gong AI, RollWorks/AdRoll, etc.
- Genuine curiosity for the role AI can play in helping a marketing team scale.
- Serious hands-on familiarity with the use of AI tools (especially Claude Chat/Cowork/Code) in a marketing context.
Responsibilities
- Be the primary owner of MCP’s top/mid-funnel pipeline strategy for prospective K-12 school and district partners, from first touch through to MQL/SQL handoff.
- Be accountable for overall lead generation, capture, and nurture strategy; email marketing campaigns; lead scoring; analytics and reporting.
- Take point on email deliverability.
- Work closely with colleagues in Sales and RevOps to ensure a clear view into pipeline quality, follow up, and tactics to drive closed/won.
- Own the Salesforce Account Engagement platform, including acting as the day-to-day administrator, ensuring the platform's capabilities are fully leveraged while ensuring its smooth operation.
- Work across the marketing team to help manage various other martech tools and platforms.
- Strategy, management, optimization, and reporting of MCP’s Google Ads budget and any future paid media channels and opportunities.
- Serve as the primary accountability for go-to-market efforts for MCP’s many strategic partners, from philanthropists to curriculum and technology vendors, to national and state education associations.
- This includes being a primary point of contact, and planning and implementing various tactics such as email campaigns and advertising opportunities.
- Partner with colleagues in MCP Marketing, the executive team, and peer stakeholders across the organization to plan and execute marketing strategy and shape the future of MCP beyond the specific role.
Benefits
- Employer-sponsored health insurance through CareFirst BlueCross BlueShield
- Employer-sponsored dental and vision insurance and ancillary benefits through MetLife
- Participation in Vanguard 403(b) deferred-compensation plan with 3% employer match
- Paid Time Off, inclusive of: vacation/PTO (20 days), paid holidays, paid parental leave, sick and safe paid time off, "Me Days", and the ability to earn paid Comp time off
- Annual budget for MCP-funded Continuous Learning for the program(s) requested (available after 6 months of continuous full-time employment)
- FSA and Dependent Care FSA access
- 1x Salary Life Insurance company-paid coverage
- Access to Wishbone Pet Insurance Benefit
- Ability to work remotely and to set your own hours (within reason)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
