Director of Growth Marketing

Teachstone

1d•$112,000 - $140,000

About The Position

Teachstone is seeking a strategic, data-driven, and execution-focused Director of Growth Marketing to own their revenue marketing system end-to-end. This role is directly responsible for pipeline creation, funnel efficiency, audience strategy execution, and total performance accountability. The Director will oversee and mentor a high-performing team consisting of Demand Generation, Events, and Lifecycle Marketing. This position sits at the intersection of strategy and execution, translating business targets into actionable growth plans, managing the growth marketing budget, and ensuring tight alignment with Sales and Product Marketing teams to drive predictable revenue. Teachstone's mission is to improve the ways teachers interact with their students, thereby transforming education nationwide.

Requirements

7+ years of growth/demand generation marketing experience
At least 3+ years in a leadership role managing multi-disciplinary teams
Deep expertise in building and optimizing full-funnel marketing engines
Ability to scale paid channels, optimize email lifecycles, and leverage events for pipeline
Strong analytical skills; comfortable with dashboards and attribution modeling
Proven track record of partnering successfully with Sales and Product Marketing teams to achieve shared revenue goals
Comfortable navigating ambiguity, prioritizing ruthlessly, and driving rapid experimentation

Nice To Haves

Edtech or B2B experience preferred

Responsibilities

Design and optimize the interconnected journey that takes someone who has never heard of Teachstone, turns them into a high-intent lead, guides them through the sales close, and continuously nurtures them throughout their lifetime as a customer.
Develop and execute the quarterly growth blueprint, setting clear pipeline and conversion targets that align with overall business goals.
Partner closely with Product Marketing to translate audience insights into targeted, high-yield marketing strategies.
Build and oversee a cohesive, omni-channel campaign strategy that cuts through the noise and engages prospects at every stage of the buyer's journey.
Own the marketing metrics from top-of-funnel to revenue (MQL - SQL - Pipeline - Revenue). Continuously diagnose and fix funnel leakage to improve conversion rates.
Strategically allocate the marketing budget across diverse demand channels (Paid Media, Email, Webinars, Events) to maximize ROI and efficiency.
Guide, mentor, elevate, and bring together a team of specialists across Demand Gen, Events, and Lifecycle marketing to achieve cohesive growth goals.
Maintain a lockstep relationship with the Sales organization, ensuring consistent lead quality, shared pipeline goals, and tight feedback loops that help close deals faster.