Senior Director of Product Marketing

The Senior Director of Product Marketing at Attain will be responsible for leading the strategic vision of the company's data offerings and their impact on the industry. They will support the expansion of products beyond insights, programmatic media, and measurement, and will play a key role in helping the customer base scale within Attain's key monetization pillars. The ideal candidate will be a customer-minded growth and product marketer, skilled in cross-functional collaboration and experienced in taking products from ideation to launch. They will be responsible for developing go-to-market strategies, analyzing market trends, crafting compelling messaging, and providing sales enablement materials.

• Develop and execute the go-to-market strategy and positioning for new products, partnerships, programs, and feature releases
• Partner closely with the Channel Partnerships team to ensure successful partnerships, including incentive plans, sales collateral, and training
• Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product enhancements and new features
• Collaborate with the Product Management team to develop product roadmaps aligned with market demands
• Craft clear and compelling messaging to effectively communicate how products drive outcomes for advertisers
• Work with the Marketing team to create engaging content for various channels, such as the website, white papers, blog, social media, and email marketing
• Provide sales enablement materials, including product training, competitive insights, and objection handling guides

• 10+ years experience in product marketing roles within the adtech industry, preferably at startups and with stakeholders at a variety of levels, focused on data-driven advertising
• Proven leadership abilities and 8+ years experience managing a team
• Bachelor's degree in marketing

• Remote work opportunity
• Opportunity to work with hands-on leaders and mission-driven individuals
• Competitive salary and benefits package
• Opportunity to contribute to building a more equitable and efficient data sharing ecosystem
• Chance to work on the strategic vision of data offerings and their impact on the industry
• Opportunity to scale customer base within Attain's key monetization pillars
• Development and execution of go-to-market strategy for new products, partnerships, programs, and feature releases
• Collaboration with Channel Partnerships team for successful partnerships
• Analysis of market trends, competitive landscape, and customer feedback for product enhancements and new features
• Collaboration with Product Management team for product roadmaps aligned with market demands
• Creation of clear and compelling messaging for product outcomes for advertisers
• Creation of engaging content for various channels
• Provision of sales enablement materials
• Opportunity to establish a clear product marketing strategy
• Development of messaging that resonates with target customers
• Successful launch of new products, partnerships, or significant feature releases
• Contribution to revenue growth through increased product adoption, customer satisfaction, and market share