Senior Director of Partnerships

Advantage HQ•,

6d•$290,000 - $850,000•Remote

About The Position

Advantage HQ is seeking a commercially minded Senior Director of Partnerships to build and scale strategic partnerships and referrals into a predictable revenue channel. The role will develop an ecosystem of partners—including marketing agencies, fractional CMOs, consultants, technology providers, private equity firms, e-commerce operators, and other influential leaders—who introduce qualified consumer brands to Advantage HQ. The Senior Director will own the partnership lifecycle, from identifying and recruiting partners through activation, qualified introductions, and revenue conversion in collaboration with Sales. This is a revenue-focused leadership role, not simply relationship management: success is measured by partner-sourced pipeline, revenue, qualified introductions, active revenue-generating partners, and conversion rates. The role will establish the strategy, systems, and operating practices needed to scale the channel, including partner onboarding and enablement, segmentation and activation frameworks, referral tracking and attribution, compensation processes, reporting, and use of CRM systems, AI, and automation. The Senior Director will also develop new partnership opportunities, collaborate with Marketing on joint initiatives, represent Advantage HQ at industry events, share market intelligence with leadership, and work directly with executive leadership on the long-term partnerships strategy. This is a fully remote position requiring the employee to be in North America, with a strong preference for candidates based in the United States. Total annual compensation is stated as $290,000 to $850,000 USD, including base salary, performance bonus, and equity.

Requirements

At least 7 years of experience in strategic partnerships, channel partnerships, business development, alliances, or related commercial roles.
A proven track record of building and scaling referral or strategic partnership programs that generate measurable pipeline and revenue.
Experience owning partner-sourced pipeline, revenue targets, and commercial KPIs.
Strong understanding of referral agreements, revenue-sharing models, co-selling arrangements, and strategic partnerships.
Excellent executive relationship-building, communication, and negotiation skills.
Experience developing repeatable partnership playbooks, systems, and reporting frameworks.
Strong organizational discipline and ability to manage multiple strategic relationships simultaneously.
Entrepreneurial mindset with a bias toward execution, ownership, and measurable results.
Ability to work remotely from North America.

Nice To Haves

Experience within digital marketing agencies, professional services, consulting, marketing technology, or the broader e-commerce ecosystem.
Established relationships with agency founders, fractional CMOs, consultants, e-commerce executives, investors, or other relevant industry leaders.
Candidates based in the United States are strongly preferred.

Responsibilities

Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses serving high-growth consumer brands.
Build relationships with founders, CEOs, CMOs, investors, and senior executives who can introduce qualified prospective clients.
Develop a targeted partner acquisition strategy focused on organizations with access to Advantage HQ’s ideal customer profile.
Identify complementary service providers and create mutually beneficial referral and co-selling relationships.
Negotiate commercial agreements, referral arrangements, and strategic collaborations.
Own and grow a portfolio of strategic partners, keeping relationships active, productive, and commercially valuable.
Develop partner onboarding, enablement, and engagement programs, and equip partners with positioning, messaging, case studies, and other resources.
Establish recurring partner meetings, executive introductions, and relationship-building initiatives that generate opportunities.
Identify underperforming partnerships and improve engagement and referral activity.
Own partner-sourced pipeline and new revenue targets, and drive qualified introductions to DTC and e-commerce brands.
Work with Sales to qualify, track, follow up on, and convert partner referrals.
Use warm introductions, joint conversations, and executive relationships to help accelerate sales cycles.
Monitor referral-to-opportunity and opportunity-to-client conversion rates and take accountability for channel performance.
Build the processes, playbooks, and operating rhythms required to scale the partnerships program.
Establish partner segmentation, prioritization, and activation frameworks.
Develop referral tracking, attribution, reporting, and partner compensation processes.
Create dashboards measuring partner activity, pipeline generation, revenue contribution, and channel performance.
Use CRM systems, AI, and automation to improve partner discovery, engagement, relationship management, and reporting.
Continuously refine the partnership model to improve efficiency, repeatability, and scalability.
Identify partnership opportunities across emerging channels, technologies, and industry ecosystems.
Collaborate with Marketing on partner events, webinars, content collaborations, and joint go-to-market initiatives.
Represent Advantage HQ at relevant industry conferences, networking events, and executive gatherings.
Build relationships with influential operators and decision-makers across the e-commerce ecosystem.
Bring market intelligence, competitive insights, and new business opportunities to the leadership team.
Work directly with executive leadership to shape the long-term partnerships strategy.