Director of Partnerships

Advantage HQ•,

1d•$270,000 - $810,000•Remote

About The Position

Advantage HQ is seeking a commercially minded Director of Partnerships to build and scale strategic partnerships and referrals into a predictable revenue channel. The role owns the full partnership lifecycle: identifying and recruiting high-value partners, activating and managing relationships, generating qualified introductions, and converting opportunities into revenue in collaboration with Sales. Potential partners include marketing agencies, fractional CMOs, consultants, technology providers, private equity firms, e-commerce operators, and other influential leaders serving consumer brands. The Director will develop partner acquisition and activation strategies, negotiate commercial and referral arrangements, create partner onboarding and enablement programs, and build repeatable systems for tracking, attribution, reporting, and compensation. The role also involves owning partner-sourced pipeline and revenue targets, collaborating with Marketing on joint initiatives, representing Advantage HQ at industry events, providing market intelligence to leadership, and working with executive leadership on the long-term partnerships strategy. This is a remote leadership opportunity for someone with a strong network in digital marketing, e-commerce, or technology who can turn executive relationships into measurable commercial outcomes. Compensation is $270,000 to $810,000 USD in total annual compensation, including base salary, performance bonus, and equity. Candidates must be based in North America; candidates in the United States are strongly preferred.

Requirements

At least 7 years of experience in strategic partnerships, channel partnerships, business development, alliances, or related commercial roles.
Proven track record of building and scaling referral or strategic partnership programs that generate measurable pipeline and revenue.
Experience owning partner-sourced pipeline, revenue targets, and commercial KPIs.
Strong understanding of referral agreements, revenue-sharing models, co-selling arrangements, and strategic partnerships.
Excellent executive relationship-building, communication, and negotiation skills.
Experience developing repeatable partnership playbooks, systems, and reporting frameworks.
Strong organizational discipline and ability to manage multiple strategic relationships simultaneously.
Entrepreneurial mindset with a bias toward execution, ownership, and measurable results.
Strong network within the digital marketing, e-commerce, or technology ecosystem, with the ability to develop relationships with senior executives who influence commercial opportunities.
Comfort opening new doors, building relationships over time, negotiating commercial arrangements, and working with Sales teams to convert introductions into clients.
Ability to build systematic, repeatable processes and work proactively with significant autonomy.
Must be based in North America.

Nice To Haves

Experience within digital marketing agencies, professional services, consulting, marketing technology, or the broader e-commerce ecosystem.
Established relationships with agency founders, fractional CMOs, consultants, e-commerce executives, investors, or other relevant industry leaders.
Candidates based in the United States are strongly preferred.

Responsibilities

Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other organizations serving high-growth consumer brands.
Build relationships with founders, CEOs, CMOs, investors, and senior executives who can introduce qualified prospective clients.
Develop a targeted partner acquisition strategy focused on organizations with access to Advantage HQ's ideal customer profile.
Develop mutually beneficial referral and co-selling relationships with complementary service providers.
Negotiate commercial agreements, referral arrangements, and strategic collaborations.
Own and grow a portfolio of strategic partners, keeping relationships active, productive, and commercially valuable.
Develop partner onboarding, enablement, and engagement programs, including positioning, messaging, case studies, and other resources.
Establish recurring partner meetings, executive introductions, and relationship-building initiatives that generate opportunities.
Improve engagement and referral activity from underperforming partnerships.
Own partner-sourced pipeline and new revenue targets, and drive qualified introductions to DTC and e-commerce brands.
Work with Sales to qualify, track, follow up on, and convert partner referrals.
Accelerate sales cycles through warm introductions, joint conversations, and executive relationships.
Monitor referral-to-opportunity and opportunity-to-client conversion rates and take accountability for partnerships-channel performance.
Build processes, playbooks, partner segmentation, prioritization, activation frameworks, and operating rhythms to scale the partnerships program.
Develop referral tracking, attribution, reporting, partner compensation processes, and dashboards for channel performance.
Use CRM systems, AI, and automation to improve partner discovery, engagement, relationship management, and reporting.
Identify partnership opportunities across emerging channels, technologies, and industry ecosystems.
Collaborate with Marketing on partner events, webinars, content collaborations, and joint go-to-market initiatives.
Represent Advantage HQ at relevant conferences, networking events, and executive gatherings.
Build relationships with influential operators and decision-makers across the e-commerce ecosystem and share market intelligence, competitive insights, and new business opportunities with leadership.
Work with executive leadership to shape the long-term partnerships strategy.