Senior Director of Marketing 2026

ENFOS, Inc.•Chicago, IL

About The Position

ENFOS is seeking a Senior Director of Marketing to establish the company as a leader in Environmental Obligation Management. This role involves building a demand engine, generating qualified pipeline for enterprise sales, and defining the company's market positioning. The position requires a blend of strategic thinking and hands-on execution, with the opportunity to build a marketing function from the ground up in a growing SaaS company. The ideal candidate will leverage AI-augmented workflows and tools to maximize output. The company has a strong foundation with established customer trust, a product addressing a critical need for large industrial enterprises, and the chance to shape an emerging category. The target customer profile (ICP) is well-defined, the product is defensible, and the market timing is opportune due to increasing regulatory scrutiny on Environmental Obligations.

Requirements

7+ years of B2B marketing experience.
At least 5 years of experience in enterprise SaaS.
Demonstrated experience building a marketing function or demand generation program from the ground up.
Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles.
Comfort operating in high ambiguity with minimal infrastructure, defining processes and building tools.
Fluency with AI tools as a force multiplier.
Experience defining and executing ABM programs.

Nice To Haves

Experience defining or shaping a category, or establishing differentiated positioning in a nascent market.
Experience in bootstrapped or capital-efficient environments.
Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.).
Background in regulated industries like financial services, energy, or industrial manufacturing.
Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks.

Responsibilities

Build and run the demand engine, with marketing-sourced pipeline as the primary metric.
Design and execute full-funnel new logo campaigns targeting Fortune 500 industrial enterprises.
Monitor and act on trigger events and buying indicators to prioritize accounts and engage prospects.
Partner with Customer Success on expansion pipeline and customer marketing.
Create messaging calibrated to CFOs, Controllers, and CAOs, focusing on technical accounting concepts.
Establish the ENFOS web presence, content program, and SEO/AEO/GEO strategies from scratch.
Own funnel conversion rates, pipeline velocity, and customer acquisition cost.
Operate in alignment with the sales team, sharing success metrics like win rates and pipeline velocity.
Define and drive the Environmental Obligation Management category narrative externally.
Collaborate with the Accounting Solutions Manager to produce thought leadership on Environmental Obligation governance and technical accounting.
Develop ROI frameworks and case studies to quantify customer impact.
Bring new products to market by translating technical capabilities into financial and operational language.
Develop sales enablement materials for complex enterprise conversations.
Shape the GTM tech stack, advising on tools and standing up the operational infrastructure.
Design and implement the attribution model to connect marketing activities to revenue outcomes.
Define the funnel, establish baseline metrics, model conversion rates, and build reporting infrastructure.
Evaluate and recommend additions to the marketing tech stack (ABM, intent data, outbound tools).
Build AI-augmented workflows for content creation, persona research, personalization, and campaign optimization.
Manage the marketing budget with full ROI accountability and transparent reporting.