Senior Director of Marketing

Sprinter Health • San Francisco, CA

5d

About The Position

At Sprinter Health, our mission is to dramatically expand access to healthcare by reimagining the patient experience—delivered at home and powered by technology for scale.
We're building the technology and clinical services stack to make preventive, connected healthcare accessible for everyone in the US. We deliver hybrid care (in-home + virtual) backed by data products across 15+ states, serving 60%+ of the US population through major health plans and systems. With 1M+ patients and 92+ NPS, we're rapidly scaling our impact. Our team of technologists, clinicians, and operators is backed by investors including a16z, General Catalyst, GV, and Accel, which have backed companies like Devoted Health, Livongo, Benchling, Stripe, Ramp, Airbnb, Lyft, Instagram, and Databricks.

The Role
We're seeking a Senior Director of Marketing to lead our marketing function during a pivotal growth stage. You'll be responsible for building and executing marketing strategies that position Sprinter Health as a comprehensive platform combining both best-in-class care delivery solutions and transformative technology products for enterprise population health management with customers, prospective employees, and the broader health technology ecosystem. This role will have one direct report.

This is a role for someone who thrives in fast-paced, mission-driven environments and can wear multiple hats, from aspirational positioning and brand building to sales enablement and PR strategy. You'll work closely with the Executive Team and Commercial team to shape how the market understands our vision and platform capabilities.

Requirements

• 8+ years of B2B marketing experience, with at least 4+ years in healthcare, health tech, or adjacent industries.
• Proven track record building and executing marketing strategies at high-growth companies.
• Deep experience marketing to health plans, providers, and health systems through consultative sales cycles. An understanding of how these stakeholders buy and what they care about.
• Demonstrated PR strategy and execution experience: building media relationships, securing strategic coverage, and managing external communications.
• Strong product marketing expertise with ability to create aspirational messaging that articulates future vision, not just current state.
• Experience marketing enterprise software/platform offerings alongside services.
• Track record of positioning companies for category leadership and market transformation.
• Understanding of Stars/HEDIS, quality measures, risk adjustment, value-based care.
• Visionary storyteller who can articulate where a company is headed, not just where it's been, with messaging that inspires the market.
• Strategic thinker who can zoom out to see the big picture and zoom in to execute details.
• Excellent communicator who can translate complex technical and clinical concepts into crisp, compelling narratives for executive audiences.
• Scrappy and resourceful - can do more with less and find creative solutions; excels at working in ambiguous, fast-moving startup environments.
• Collaborative and works well across functions (sales, product, clinical, ops) and levels (Leadership to SMEs) to build trust quickly.
• Mission-aligned: genuinely cares about improving healthcare access and outcomes.

Responsibilities

• Define and evolve Sprinter's market positioning as we transition from startup to category leader, positioning us as a comprehensive platform with both care delivery and technology solutions.
• Craft compelling and ambitious messaging that articulates not just where we are today, but where we're taking the market, from hybrid care delivery to enterprise care traffic control and AI-driven population management.
• Develop messaging frameworks that articulate our full platform vision (hybrid care delivery + data/AI products), differentiation from legacy and new entrant care providers, and transformative value proposition.
• Own the narrative around our product suite (in-home gap closure, Care+ visits, data/AI software solutions) and how they position us as the comprehensive platform for care delivery.
• Develop and execute a comprehensive PR strategy to elevate Sprinter's brand presence in healthcare, payer, and health tech communities.
• Build and manage relationships with healthcare media, event organizers, trade publications, and industry analysts.
• Secure strategic press coverage, bylines, and speaking opportunities for founders and the leadership team.
• Develop thought leadership content and other owned media that establishes Sprinter as the leader in hybrid care delivery.
• Manage external communications and media inquiries.
• Create compelling materials that support complex, multi-stakeholder sales conversations.
• Create sales enablement materials, case studies, and proof points that articulate both current capabilities and future vision.
• Translate complex clinical and technical capabilities into clear value propositions that resonate with healthcare executives.
• Develop messaging that positions our technology products as transformative, not just incremental improvement.

Benefits

• Meaningful pre-IPO equity
• Medical, dental, and vision plans 100% paid for you and your dependents
• Flexible PTO + 10 paid holidays per year
• 401(k) with match
• 16-week parental leave policy for birthing parent, 8 weeks for all other parents
• HSA + FSA contributions
• Life insurance, plus short and long-term disability coverage
• Free daily lunch in-office
• Annual learning stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees