Senior Director of Marketing 2026

ENFOS•Chicago, IL

14h

About The Position

ENFOS is a profitable, 25-year-old SaaS company operating in the emerging Environmental Obligation Management market. Most finance and accounting leaders at industrial enterprises still manage ASC 410 and IAS 37 liabilities in spreadsheets. ENFOS is the only enterprise subledger accounting platform purpose-built to solve the Environmental Obligations problem. This role requires a dedicated marketing leader to establish ENFOS as the defining voice in Environmental Obligation Management, build the demand engine, and generate qualified pipeline for a sales team operating in complex, long-cycle deals with Fortune 500 companies. This zero-to-one role sits at the intersection of strategy and execution, requiring foundational decisions about positioning, tooling, and budgeting. The ideal candidate will develop ideas and execute them, using AI-augmented workflows and tools to multiply output. This is a rare opportunity to build a new marketing function at a growing company with a strong foundation, a product that solves a genuinely hard and material problem, and the opportunity to own a category from its origin. The ICP is well-defined, the platform is defensible, and the timing is right as regulatory scrutiny around Environmental Obligations continues to grow.

Requirements

7+ years of B2B marketing experience
At least 5 years in enterprise SaaS
Demonstrated experience building a marketing function or demand generation program from the ground up
Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the tools, and you hold yourself accountable to outcomes
Fluency with AI tools as a force multiplier, not a novelty
Experience defining and executing ABM programs

Nice To Haves

Experience defining or shaping a category, or establishing differentiated positioning in a nascent market
Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites
Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.)
Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions
Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks

Responsibilities

Build and Run the Demand Engine: Marketing-sourced pipeline is the primary metric. Design and execute full funnel new logo campaigns targeting Fortune 500 industrial enterprises. Monitor and act on trigger events and buying indicators. Partner with Customer Success on expansion pipeline and customer marketing. Create messaging calibrated to CFOs, Controllers, and CAOs. Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up. Own funnel conversion rates, pipeline velocity, and customer acquisition cost. Operate in genuine alignment with the sales team.
Create the Category: Define and drive the Environmental Obligation Management category narrative externally. Work with the in-house Accounting Solutions Manager to produce thought leadership on Environmental Obligation governance, ASC 410, IAS 37, and audit readiness. Develop ROI frameworks and case studies that quantify customer impact. Bring new products to market by translating technical capabilities into the financial and operational language that CFOs and Controllers use. Develop sales enablement for complex, multi-stakeholder enterprise conversations.
Build the Marketing Infrastructure: Shape the GTM stack starting with HubSpot. Advise on tools, stand up infrastructure, and own the operational foundation that connects marketing activity to revenue outcomes. Design and implement the attribution model. Define the funnel, establish baseline metrics, model conversion rates across stages, and build the reporting infrastructure. Evaluate and recommend additions to the marketing tech stack. Build AI-augmented workflows across content creation, persona research, personalization, and campaign optimization. Manage marketing budget with full ROI accountability.