Senior Director of Marketing

Digimarc • New York, CO

2d

About The Position

Digimarc is seeking a hands-on, results-driven Sr. Director of Marketing to build and lead a lean, high-impact marketing function responsible for driving pipeline, shaping market positioning, and enabling revenue growth across multiple product lines. This role sits at the center of commercialization, owning both strategy, positioning, messaging, and demand generation, pipeline, campaigns, and funnel performance. The individual will operate as the quarterback of marketing and GTM alignment, partnering closely with Sales, Product, and Commercial leadership to ensure clear, compelling, and sellable offerings are brought to market. This role requires an operator who is comfortable building from the ground up, working through ambiguity, and making clear decisions about where to focus, with a strong bias for action, structure, clarity, and discipline.

Requirements

• 10+ years of B2B marketing experience in growth-stage or complex environments
• Proven track record of driving pipeline and revenue growth
• Strong experience in both demand generation / campaign execution and product marketing / positioning
• Experience working across multiple product lines or markets
• Deep understanding of marketing funnels, lead lifecycle, and conversion metrics
• Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce)
• Ability to operate both strategically and tactically in a lean environment
• Experience partnering closely with Sales and influencing GTM decisions

Responsibilities

• Own pipeline generation targets across product lines
• Define and execute campaigns that drive MQLs, meetings, opportunities, and closed revenue
• Monitor and optimize performance across the funnel (MQL → closed won)
• Identify gaps in conversion and take action to improve outcomes
• Define target segments, ICPs, and priority markets
• Develop clear, differentiated positioning and value propositions across product lines
• Translate product capabilities into sellable, repeatable offerings
• Ensure messaging is consistent, clear, and resonates with buyers and partners
• Continuously refine messaging based on market feedback, deal insights, and performance data
• Partner with Sales and Commercial leaders to define target accounts and segments, route-to-market approach, and campaign focus areas and sequencing
• Align marketing initiatives to the most critical business priorities
• Make clear tradeoffs on where to invest vs. deprioritize
• Develop and lead multi-channel campaigns across key product lines
• Define campaign strategy (audience, message, channel mix)
• Drive continuous testing, learning, and optimization
• Ensure campaigns are tightly aligned with sales motions and priorities
• Establish tight alignment with Sales leadership on goals, messaging, and pipeline quality
• Ensure Sales has the content, tools, and clarity needed to convert pipeline
• Build strong feedback loops from Sales to improve messaging and campaigns
• Support key deals and strategic opportunities as needed
• Lead a focused team across Marketing Operations & Campaign Delivery, Content / Messaging (Writer), and Creative / Design
• Set clear priorities, roles, and expectations
• Ensure work is aligned, delivered on time, and tied to outcomes
• Remove blockers and drive accountability
• Partner with Marketing Ops / RevOps to ensure lead scoring, routing, and lifecycle stages are effective
• Ensure campaigns are executed cleanly and efficiently
• Ensure reporting provides clear, actionable insights
• Use data to inform decisions—not just report activity
• Own the quarterly marketing roadmap across markets
• Prioritize initiatives based on business impact
• Ensure focus on what matters most—avoid overextension
• Clearly communicate priorities, progress, and outcomes

Benefits

• Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan
• Restricted Stock Units
• Flexible Paid Time Off & Holidays
• Life Insurance
• Employee Stock Purchase Plan (ESPP)
• Mentorship Opportunities
• Training & Development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed