Senior Director of Growth

Scale Media•Burbank, CA

7d•$200,000 - $300,000•Remote

About The Position

Scale Media is a nine-figure revenue, profitable, and privately funded company that has been building and scaling science-backed wellness brands for the past 12 years. Our portfolio includes brands like Live Conscious, 1MD, and Essential Elements. We are investing heavily in data and AI to enhance product development and brand scaling. Our team values data-driven decisions, curiosity, continuous learning, high ownership, candid feedback, and thoughtful execution. As a fully remote company, we prioritize clear communication, accountability, and trust, providing ample opportunities for growth and impact. Scale Media has received recognition as one of Forbes' Best Startup Employers, a Great Place to Work, an Inc. Best Workplace, and an Inc. 5000 company. We are seeking individuals who take ownership, think independently, and enjoy solving complex problems with like-minded colleagues.

Requirements

Deep paid acquisition expertise, with experience managing significant spend across Meta and Google, and scaling consumer brands efficiently.
Strong operator instincts, with the ability to identify performance drivers and areas of inefficiency.
Analytical sophistication, comfortable working with performance data, attribution models, and forecasting frameworks.
Creative judgment, understanding the interplay between media buying and creative performance.
AI fluency, actively using AI tooling to enhance workflows, analysis, execution speed, and team leverage.
Hands-on mentality, willing to be close to the work.
Cross-functional leadership skills, able to partner effectively with Creative, Ecommerce, Analytics, and executive leadership.
7–10+ years of relevant experience in one or more of the following: Growth leadership at scaled DTC brands, Performance marketing leadership managing large consumer budgets, Agency leadership with deep ecommerce and acquisition expertise, or Operators who have helped scale brands from early traction to significant revenue scale.

Nice To Haves

Experience in supplements, wellness, beauty, or consumer subscription businesses.
Experience managing eight-figure paid media budgets.
Familiarity with modern attribution tooling and MMM frameworks.
Experience leveling up junior-heavy organizations.
Experience operating across multi-brand portfolios.

Responsibilities

Lead paid acquisition strategy and performance across a portfolio of DTC wellness brands.
Own growth across Meta, Google Search, and other paid acquisition channels.
Be accountable for customer acquisition efficiency, media buying systems, attribution, and scalable revenue growth.
Operate hands-on in campaigns, reviewing performance, pressure-testing strategy, improving systems, and making optimization decisions.
Partner with Creative, Ecommerce, Brand, and Analytics teams to enhance acquisition performance across the customer journey.
Modernize and redesign growth workflows using AI-enabled systems and automation.
Manage paid acquisition strategy across Meta, Google Search, YouTube, and other paid channels.
Develop and optimize media buying systems, including campaign structure, testing frameworks, budget allocation, audience strategy, bid strategy, and optimization systems.
Manage acquisition economics, including CAC, MER, ROAS, LTV, contribution margin, and overall acquisition efficiency.
Collaborate with Creative teams to improve testing velocity, creative quality, iteration systems, and performance insights.
Improve reporting infrastructure, attribution systems, forecasting models, and decision-making frameworks.
Redesign campaign management, reporting, analysis, and optimization workflows using AI tools and automation.
Manage external agencies and vendors while maintaining internal ownership of strategy and execution.
Raise the operational and analytical standards of the Growth organization and develop internal talent.