Director of Growth

SafelyYou

18h•$155,000 - $180,000•Remote

About The Position

SafelyYou’s passionate mission is to empower safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians, significantly improving outcomes for residents while increasing peace of mind for families and reducing costs for communities. Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. And today, our company is solving critical challenges in senior living, from resident falls and ER visits to staffing concerns, length of stay, and NOI. All helping ensure that communities can focus on improved care for residents while still reaching their financial goals. SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year, and has been named to Fortune’s Impact 20 list, which recognizes companies making people’s lives better through innovation.

Requirements

8+ years in B2B marketing.
5+ years in B2B SaaS growth or demand generation with direct ownership of pipeline targets.
Quantifiable pipeline results with detailed explanations of changes made, rationale, and outcomes.
Hands-on proficiency in paid search and LinkedIn advertising with significant budget management.
Experience building and running ABM programs targeting multi-stakeholder buying committees with long sales cycles.
Experience building nurture programs in a marketing automation platform (e.g., HubSpot, Marketo, Pardot).
Strong working knowledge of Salesforce campaigns, reporting, and lead/contact management.
Experience designing or rebuilding an attribution model and understanding its limitations.
Sufficient statistical literacy for designing A/B tests and interpreting results.
Experience defining SLAs and handoff processes with SDR and sales teams.
Clear, concise writing skills.
Ability to present performance and recommendations to executives.
Candidates must be located in the United States.

Nice To Haves

Experience in healthcare, senior living, or another regulated vertical market.
Experience running trade publication and direct mail programs in a niche market with a finite set of target accounts.
Experience with intent data or ABM platforms (e.g., 6sense, Demandbase).
SQL or BI tool proficiency.
Experience at a company at a similar growth stage (e.g., specific ARR range).

Responsibilities

Develop and execute growth strategy, translating company revenue targets into a comprehensive growth plan covering pipeline targets by segment, channel mix, and budget allocation, with quarterly revisions based on performance.
Own the entire funnel model from first touch to closed-won, including defining stage conversion benchmarks and capacity math for sales forecasting.
Manage the growth budget, justifying each allocation based on pipeline, Customer Acquisition Cost (CAC), and payback period.
Execute across various channels including paid media (SEM, LinkedIn, trade publications, retargeting), email and nurture programs, landing page optimization, partner marketing, social media (paid and organic coordination), and direct mail.
Define and maintain target account lists and tiers with sales leadership for Account-Based Marketing (ABM) programs.
Run 1:1, 1:few, and 1:many ABM programs tied to account plans, measuring account engagement and progression.
Collaborate closely with Sales to execute ABM strategies and define/optimize the supporting tech stack.
Build and maintain a trusted attribution model combining system-based and self-reported attribution, including incrementality tests.
Report on sourced and influenced pipeline, CAC, payback, stage conversion, and channel ROI.
Enforce data discipline between marketing automation and Salesforce, including UTM conventions, campaign hierarchy, and lead source integrity.
Ensure all marketing data practices comply with company privacy and data-handling policies.
Own lead scoring, routing, Service Level Agreements (SLAs), and follow-up logic to ensure no qualified lead is left unworked.
Work with SDR leadership on qualification criteria, handoff context, sequence messaging, and feedback loops.
Conduct regular closed-loop reviews with sales on lead quality, speed-to-lead, and conversion.
Collaborate with Content team to plan content against funnel gaps and use performance data to inform future content production.
Partner with Product Marketing to translate positioning, messaging, and launches into market campaigns and report on conversion performance.
Attend pipeline reviews and treat sales as the primary customer of the growth function.
Manage and develop one direct report.
Manage agency and contractor relationships, holding them to clear performance standards.