Director of Growth
About The Position
Scale Media is seeking a Director of Growth to lead their paid acquisition team and enhance performance across their portfolio of DTC wellness brands. This role is crucial for driving growth, particularly through Meta and paid social channels. The ideal candidate will possess deep platform expertise, a strong analytical mindset for daily performance review, and the ability to guide media buyers. Responsibilities include setting media buying standards, ensuring data quality, allocating budgets, and collaborating with creative, e-commerce, and analytics teams to build AI-enabled workflows. This is a hands-on leadership position reporting to the VP of Growth.
Requirements
- Deep Meta and paid social expertise, including managing 8-figure Meta spend for consumer brands.
- A daily drive to analyze performance data, identify changes, and address them.
- Proven people leadership experience, including managing media buyers and improving their decision-making.
- Fluency in tracking technologies like pixels, Conversions API, event parameters, and audience exclusions.
- Experience allocating budget across multiple paid channels and making trade-offs.
- Ability to assess landing pages, ads, and copy and identify specific performance improvements.
- Discipline in designing clean tests, interpreting results honestly, and identifying real learnings.
- Strong analytical skills, comfortable with performance data, attribution gaps, and platform limitations.
- Active use of AI tools for analysis, reporting, and execution.
- Effective cross-functional partnership with Creative, Ecommerce, and Analytics teams.
- 7-10 years of relevant experience, including managing media buyers.
- Experience as Meta or paid social leads at scaled DTC brands.
- Experience as senior media buyers who have managed a team of buyers.
- Experience as agency paid social leads who've run large ecommerce accounts.
Nice To Haves
- Experience with TikTok or other paid social channels.
- Hands-on Google Search, YouTube, and Performance Max experience.
- Experience in supplements, wellness, beauty, or consumer subscription businesses.
- Experience operating across multi-brand portfolios.
Responsibilities
- Daily performance management across brands and channels, identifying and acting on issues and opportunities.
- Leading and developing the paid acquisition team through reviews, decision-making, and skill-building.
- Setting and improving media buying standards for Meta and paid social, including account architecture, bid strategy, audience strategy, and budget pacing.
- Ensuring platform data quality, including correct pixel and Conversions API implementation, event parameters, and audience exclusions.
- Collaborating with media buyers, Creative, and Ecommerce to optimize landing pages, creative, and copy.
- Allocating and pacing budget across paid channels to meet CAC, ROAS, and MER targets.
- Executing a structured testing roadmap for audiences, offers, landing pages, and campaign settings.
- Analyzing performance through MTA and lift testing, and implementing data-driven actions.
- Leveraging AI tools and automation for reporting, analysis, creative tagging, and optimization.
- Managing agency or vendor support as needed.
Benefits
- Excellent medical, dental, vision, and life insurance
- Monthly WFH stipend
- Generous paid time off program
- Discounted products
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
