Director of Growth

Scale Media•Burbank, CA

1d•Remote

About The Position

Scale Media is seeking a Director of Growth to lead their paid acquisition team and enhance performance across their portfolio of DTC wellness brands. The role will focus heavily on Meta and paid social platforms, requiring deep expertise and a data-driven approach to daily performance analysis, budget allocation, and media buying strategies. This is a hands-on leadership position where the individual will guide the team, ensure data quality, collaborate with other departments, and help build AI-enabled workflows to optimize media buying. The Director of Growth will report to the VP of Growth.

Requirements

Deep Meta and paid social expertise, including managing 8-figure Meta spend for consumer brands.
A proven playbook for scaling spend efficiently while adapting to platform changes.
A strong drive to analyze performance data daily and understand performance fluctuations.
Experience in people leadership, managing media buyers and improving their decision-making through feedback and clear standards.
Fluency in tracking technologies, including pixels, Conversions API, event parameters, and audience exclusions, with the ability to identify and fix problems.
Experience allocating budget across multiple paid channels and making tradeoffs.
Strong judgment regarding conversion optimization, landing pages, ads, and copy.
Discipline in designing and interpreting tests, and identifying real learnings.
Analytical strength in working with performance data, attribution, and platform limitations.
Active use of AI tools for analysis, reporting, and execution.
Ability to partner effectively with Creative, Ecommerce, and Analytics teams.
7-10 years of relevant experience, including managing media buyers.
Strong candidate backgrounds include Meta or paid social leads at scaled DTC brands, senior media buyers who have managed a team, or agency paid social leads who've run large ecommerce accounts.

Nice To Haves

Experience with TikTok or other paid social channels.
Hands-on Google Search, YouTube, and Performance Max experience.
Experience in supplements, wellness, beauty, or consumer subscription businesses.
Experience operating across multi-brand portfolios.

Responsibilities

Daily performance management: Reviewing performance across brands and channels, identifying issues and opportunities, and driving the team to act.
Leading the paid acquisition team: Managing and developing media buyers through reviews, feedback, and setting clear standards.
Setting media buying standards: Defining and improving strategies for Meta and paid social, including account architecture, bid strategy, audience strategy, and budget pacing.
Ensuring platform data quality: Verifying correct data transmission through pixels and Conversions API, including event parameters and audience exclusions.
Collaborating on landing pages, creative, and copy: Working with media buyers, Creative, and Ecommerce to optimize these elements for performance.
Budget allocation: Distributing and pacing budget across paid channels to meet CAC, ROAS, and MER targets.
Testing: Implementing a structured test roadmap for audiences, offers, landing pages, and campaign settings, and documenting learnings.
Performance reads: Analyzing performance using MTA and lift testing, and acting on insights.
Developing AI-enabled workflows: Utilizing AI tools for faster reporting, analysis, and optimization.
Managing agencies and vendors: Overseeing any external support as needed.