Sr. Director of Growth Marketing

ARMRA Colostrum

11d•Remote

About The Position

ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive. We are seeking a Senior Director of Growth Marketing to lead and scale ARMRA’s paid growth engine, with primary ownership of Meta and TikTok. This role is responsible for acquisition strategy, in-platform execution, and performance optimization across key revenue-driving channels. This is a hands-on leadership role. You will directly manage campaigns while partnering closely with Growth Creative and eCommerce teams to drive high-performing creative, landing page alignment, and full-funnel conversion. The ideal candidate has proven experience scaling a TikTok Shop business and understands how to connect paid media, native commerce, and DTC site performance into one cohesive growth system.

Requirements

8–12+ years of growth or performance marketing experience in DTC or eCommerce.
Proven success scaling Meta and TikTok — including hands-on experience growing TikTok Shop revenue.
Deep expertise in paid social testing frameworks, creative iteration cycles, and performance optimization.
Strong understanding of DTC funnels, landing page optimization, and contribution margin economics.
Highly analytical with strong comfort in interpreting performance data and forecasting growth.
Comfortable operating both strategically and tactically in fast-moving environments.
Strong cross-functional collaborator who works seamlessly with Creative and eCommerce teams.
Advanced proficiency in Meta Ads Manager, TikTok Ads Manager, and related analytics tools.

Responsibilities

Own acquisition strategy across Meta and TikTok, with direct responsibility for scaling TikTok Shop revenue.
Develop and execute performance strategies aligned to CAC, ROAS, revenue, and contribution margin targets.
Integrate paid social and TikTok Shop strategies into a cohesive full-funnel growth plan.
Lead end-to-end TikTok Shop scaling strategy, including content strategy, in-app commerce optimization, and performance tracking.
Identify and execute growth levers specific to TikTok Shop (creator whitelisting, Spark Ads, affiliate integrations, etc.).
Monitor shop-level metrics and optimize conversion, AOV, and retention within the platform.
Personally manage and optimize campaigns in Meta Ads Manager and TikTok Ads Manager.
Own budgets, bidding strategies, audience segmentation, and scaling decisions.
Drive rapid creative testing in partnership with the Growth Creative team.
Partner closely with eCommerce to align paid traffic with high-converting landing pages.
Identify LP friction points and collaborate on CRO initiatives to improve CVR and revenue per visitor.
Ensure ad creative, messaging, and onsite experience operate as one unified conversion system.
Analyze performance data to identify scaling opportunities and inefficiencies.
Continuously test creative, audiences, formats, and offers to improve efficiency and profitability.
Monitor platform updates, attribution shifts, and competitive landscape trends.
Act as a strategic growth partner to Creative, Analytics, and eCommerce leaders.
Mentor and guide growth marketers while remaining deeply in-platform.
Clearly communicate performance insights, forecasts, and scaling strategies to leadership.