Director of Growth Marketing Operations

LifeWise Academy • Hilliard, OH

2d

About The Position

LifeWise is scaling a national movement to reach public school students with the life-changing truth of the Bible during school hours. As we grow, data is not just a reporting function—it is a strategic asset that drives stewardship, clarity, and long-term impact.

We are building a marketing team designed to equip the entire organization with precision and effectiveness. The Director of Growth Marketing Operations  serves as the architect of insight and customer journeys, ensuring every marketing effort is measurable, optimized, and aligned to long-term value. They also are the campaign orchestrator, ensuring that strategy becomes reality through coordinated execution across Creative, IT, Growth, and Marketing.

This person will own the end-to-end digital marketing engine, including campaign execution, customer journeys, data systems, and performance optimization.

Requirements

• 5+ years of driving growth in a marketing environment
• Strong project management and organizational skills
• Experience managing marketing campaigns
• Ability to coordinate across multiple stakeholders
• Detail-oriented with a bias toward action
• Proven experience producing results through paid media platforms
• History of growing lines of business through marketing funnels and campaign architecture
• Experience working with creative and technical teams
• Experience with marketing analytics, attribution, and funnel analysis
• Ability to translate data into clear recommendations
• Experience working with cross-functional teams (marketing, product, or IT)
• Familiarity with A/B testing and performance optimization
• Experience with CRM and marketing automation platforms
• Dashboarding and data visualization experience
• Comfort working with large datasets and multiple data sources
• Comfort managing multiple projects simultaneously

Responsibilities

• Lead end-to-end campaign orchestration by managing timelines, aligning cross-functional teams, setting priorities, and overseeing paid media execution to ensure timely and impactful delivery
• Own and optimize the full customer journey by designing integrated marketing funnels, aligning cross-channel touchpoints, and driving improvements in conversion, retention, and lifetime value
• Ensure reliable marketing measurement by managing tracking and attribution, partnering with IT to validate systems, and proactively identifying and resolving data gaps and execution constraints
• Drive performance improvements by analyzing funnel metrics, identifying optimization opportunities, and delivering insights that enhance CAC, conversion rates, ROI, and downstream engagement and retention
• Lead testing strategy by designing and executing A/B experiments, defining success metrics, collaborating on test variants, and translating results into actionable optimization strategies
• Enable data-driven decision-making by building reporting systems, standardizing metrics, documenting processes, and delivering clear, reliable insights to leadership
• Drive cross-functional alignment by coordinating teams, defining system requirements, guiding growth strategies, and connecting data-driven insights to execution

Benefits

• Medical, dental, and vision  coverage for qualified employees
• Retirement plan, including employer match
• Unlimited PTO for qualified employees

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed