Senior Director of Growth & Acquisition

Huckleberry Labs•Los Angeles, CA

19h

About The Position

Huckleberry is seeking a Senior Director of User Acquisition and Growth to lead scalable, efficient user acquisition. This role is responsible for commanding both paid and organic acquisition, as well as designing product-led growth mechanics such as referral loops, viral invite flows, and in-product sharing moments. The position reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing principal within the cross-functional Growth Pod, which includes Product, Engineering, Analytics, and UX Design.

Requirements

10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports.
Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition, with a track record of growing both and knowing how to balance them.
Proven ability to take a channel, program, or product loop from small to big with demonstrable before/after numbers.
Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics, with fluency in k-factor, referral conversion rates, and how to improve them.
Expert proficiency in data, analytics, and BI tools, with a strong command of attribution modeling, unit economics, and viral loop modeling.
Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC.
Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.

Responsibilities

Define the end-to-end user acquisition strategy across paid, organic, and product-led channels, ensuring they compound together.
Own accountability for marketing investment efficiency, driving forecasting and resource allocation based on LTV, CAC, and viral coefficient performance.
Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.
Design, build, and optimize referral programs and invite mechanics that turn existing users into an acquisition channel.
Own the strategy for in-product sharing moments and viral triggers.
Track and improve the product's organic growth rate by identifying high-leverage in-product moments for sharing, social proof, or word-of-mouth amplification.
Partner directly with Product and Engineering to prioritize features that drive product-led acquisition, including growth surfaces, onboarding hooks, network effects, and shareable moments.
Leverage Huckleberry's community as a growth asset through UGC loops, social sharing prompts, and peer recommendation mechanics.
Serve as the strategic marketing leader within the Growth Pod, translating acquisition insights into prioritized product roadmap inputs.
Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view.
Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces.
Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic).
Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels.
Directly own App Store Optimization to maximize organic app downloads.
Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volume.