Director of Growth

Apothékary

About The Position

We are looking for a talented and experienced Director of Growth Marketing to help take Apothékary to the next level. Reporting to the Chief Marketing Officer, you will be building a comprehensive digital growth marketing strategy to hit Apothékary’s ambitious revenue goals. The ideal candidate is a proven growth oriented leader with a strong paid background and analytical/organized mindset. You will use data to drive insights that will optimize marketing efforts across the acquisition funnel. You are a detail-oriented individual, can focus on accuracy and a commitment to maintaining the quality of work in all aspects of performance marketing activities. You possess a growth mindset and are comfortable operating in a fast-moving, high-growth environment. You have led & mentored your team to launch high-impact campaigns that drove measurable results, and have proven experience working cross functionally with senior leaders, product & eng teams to advocate for & address gaps in the overall conversion funnel. You deeply understand how to leverage growth channels to reach new audiences, build an enduring brand, and can adopt a customer-obsessed approach to marketing messages. You have an understanding of how CRM programs partner with paid marketing to create a customer acquisition flywheel and can influence our approach here using data & insights. Most importantly, you’re eager to roll up your sleeves and lead your team to bring our mission to life as we grow.

Requirements

5+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth health, wellness or CPG company
Must have experience with Meta, Tik Tok Shop, and Amazon ads
A minimum of 2+ years of people management experience, showcasing a history of building, growing, and effectively managing growth marketing teams
Proven track record of developing and executing successful creative and messaging strategies that drive growth
Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions
You consider yourself an outstanding communicator, capable of engaging with all organizational levels
Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time
Strong organizational skills with great attention to detail
Self starter, who has previous experience at a high-growth, fast-paced startup
A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work
Unquestionable ethics that drive leadership and behavior
Passion for wellness community and herbal medicine

Responsibilities

Oversee all in house and agency performance marketing efforts, including paid social, PPC, apps, podcasting, OTT, affiliate, and digital OOH.
Oversee driving paid traffic to digital channels DTC + Amazon + Tik Tok Shop
Manage sales results and profitability for Amazon (with Amazon agency)
Manage sales results and profitability of Tik Tok Shop with in house team
Develop and lead innovative and effective creative strategies to help drive both top of funnel brand awareness across all online and offline channels and drive mid/lower funnel conversion growth across digital channels
Work hand in hand with the lifecycle, ecommerce, retail, and brand marketing teams to develop cohesive 360 marketing campaigns.
Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, lead, and implement performance marketing strategies to drive member conversion and optimize the funnel.
Establish and report on KPIs and forecasting that maps to company business growth objectives, keeping in mind strong ROAS or CLTV:CAC multiples
Develop and execute media plans that meet evolving business objectives as we shift investment across the funnel from upper to lower or lower to upper funnel.
Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system.
Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals.
Conduct experiments to test hypotheses and use data to drive decision-making.
Analyze results and iterate on strategies to achieve optimal outcomes.
Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.
Review and propose new advertising platforms as needed.
Promote a culture of creativity, innovation, and continuous improvement.
Foster a culture of accountability, transparency, and excellence within the team.