Senior Director, MarTech Adobe Platform & Product Strategy

The Coca-Cola Company • Atlanta, GA

1d • $202,000 - $229,000

About The Position

The Senior Director is a senior technology leader accountable for Coca-Cola’s enterprise MarTech platform suites and their integration into the broader technology ecosystem. Reporting to the Vice President, Platform & Product Engineering, the role owns strategy, management, and engineering for these platforms and the products and capabilities built on them. It supports marketing, consumer experience, and commercial growth across North America, LATAM, EMEA, and APAC. Directors and Managers across platform and integration teams report to this role, which partners closely with Senior Directors across Product Development, Operations, and Architecture.

The role owns the Adobe Experience Cloud suite—including AEM, Workfront, Adobe Journey Optimizer, Adobe Experience Platform, and related modules—as well as Salesforce, OneTrust, and other enterprise MarTech platforms. The leader oversees platform roadmaps, configuration, upgrades, licensing posture, and overall health, and ensures that products and capabilities meet business needs and are integrated reliably and securely with enterprise and MarTech systems. The role directs a multi-team engineering and platform group within a modern Product Operating Model and is accountable for the resilience, scalability, security, and performance of the platform estate.

A key priority is applying Generative AI and platform-native AI capabilities, such as Adobe and Salesforce AI features, to improve product development, integration, and operations. The leader will define an AI enablement roadmap that progresses from AI-assisted workflows toward AI-enabled delivery and operations responsibly, with measurable business value. The position also provides technical and architectural leadership, vendor and commercial platform management, operational oversight, and strategic advice to senior business and technology leaders.

The position is based in the United States, with Atlanta listed as a city. Travel is 00%–25%, and relocation is not provided. The company will not sponsor employment-based visas; applicants must already be authorized to work full-time in the United States without requiring company sponsorship.

Requirements

• 10+ years of progressive technology experience across engineering and enterprise platforms, including senior leadership roles and hands-on platform/integration delivery.
• 5+ years leading platform or engineering teams within a Product Operating Model or equivalent modern product-centric environment.
• 5+ years leading platform modernization, migration, or transformation efforts.
• 5+ years building and scaling high-performing teams, including leading managers and directors.
• Strong partnership experience with Product Management, Marketing, and Product Design in empowered team environments.
• Deep expertise across enterprise MarTech platforms, with hands-on depth in Adobe Experience Cloud (AEM, AEP, AJO, Workfront), Salesforce, and consent/privacy platforms, including the ability to engage on configuration, architecture, and integration tradeoffs.
• Strong command of integration architecture, including API-first and event-driven patterns, identity and data integration, and enterprise system connectivity.
• Track record delivering and operating complex, enterprise-scale platform and integration estates; MarTech/AdTech and consumer-facing experience is preferred.
• Exceptional ability to communicate complex technical topics clearly to senior leaders and business stakeholders and influence enterprise technology strategy.
• Strong business acumen and ability to connect engineering investments to measurable business outcomes.
• Calm, steady leadership style that brings clarity under pressure and earns trust across distributed, multi-vendor teams.
• Bachelor’s degree in engineering, computer science, or a related field required; equivalent relevant education, training, and demonstrated professional experience will also be considered.
• Applicants must be currently authorized to work full-time in the United States and must not require company sponsorship to continue working legally in the United States.

Nice To Haves

• Advanced degree preferred.
• Experience delivering and operating enterprise-scale platform and integration estates in MarTech/AdTech or consumer-facing environments.

Responsibilities

• Lead and develop high-performing, distributed platform and integration teams under the Product Operating Model, with clear accountability for platform and capability outcomes.
• Build empowered teams that own platform problems end to end, from configuration and build through integration, operation, and continuous improvement.
• Recruit, develop, and retain platform engineering and integration talent, including Adobe, Salesforce, and data/identity specialists.
• Establish engineering and integration standards, operating rhythms, and accountability frameworks aligned with business outcomes and portfolio-wide direction.
• Own the Adobe Experience Cloud suite and other enterprise MarTech platforms, including roadmaps, configuration, upgrades, licensing posture, and overall health.
• Oversee products and capabilities built on the platforms, ensuring quality, reliability, speed, and alignment with marketing and business needs.
• Own the integration layer and ensure clean, reliable, and secure connections with enterprise and MarTech systems, including data, identity, consent, and APIs.
• Establish integration standards, reusable connectors, and API governance to reduce duplication and simplify extension and operation of the platform estate.
• Embed data governance, privacy, and consent across platforms and integrations in line with enterprise and regulatory requirements.
• Manage strategic platform vendor relationships and hold vendors accountable for value, roadmap alignment, and service quality.
• Make build-versus-configure-versus-buy decisions with a long-term total-cost-of-ownership perspective.
• Partner with Product, Marketing, Architecture, and Security to align platform capabilities with business priorities and sequence investments.
• Define and evolve technical and integration architecture for global-scale MarTech platforms, emphasizing interoperability, reuse, and maintainability.
• Provide architectural guidance and technical oversight for critical platform and integration investments.
• Drive API-first, event-driven integration across Adobe, Salesforce, and enterprise systems, minimizing point-to-point complexity and technical debt.
• Ensure platforms and integrations are designed for scale, resilience, security, and long-term sustainability while balancing delivery speed and operational stability.
• Champion Generative AI and native platform AI capabilities to improve product building, integration, and operations and increase developer and marketer productivity.
• Define and execute an AI enablement roadmap, progressing from AI-assisted workflows toward AI-enabled delivery and operations.
• Advise senior business and technology leaders, translating complex technical concepts into clear business implications.
• Communicate engineering strategy, risks, tradeoffs, and investment needs to executive stakeholders.
• Influence enterprise technology direction, align product engineering, enterprise architecture, and business strategy, and participate in executive planning cycles.
• Establish outcome-focused engineering metrics, including system reliability, deployment frequency, cycle time, and business impact.
• Drive modern engineering practices, including continuous delivery, automated testing, observability, and platform engineering.
• Ensure operational stability, resilience, and scalability of critical systems in partnership with Tech Operations on reliability and incident prevention.
• Foster accountability, ownership, and continuous improvement across the organization.

Benefits

• Exposure to global technology leaders and emerging technologies and techniques.
• Opportunities to develop, enhance, and maintain global connections.
• Agile work environment with management focused on removing barriers and empowering experimentation, iteration, and innovation.
• A full range of medical, financial, and/or other benefits is offered, dependent on the position.
• Annual incentive reference value of 30% at target.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior