Director, Product Strategy

USA Lacrosse•Sparks, MD

1d•Hybrid

About The Position

USA Lacrosse is seeking an experienced Director, Product Strategy to lead the long-term strategic vision for its membership product strategy. This role involves analyzing data to make informed decisions about products that provide value to members, and working cross-departmentally to support the organization's mission. The focus will be on member products, benefits, and services to drive membership value, acquisition, engagement, and retention, ultimately growing the member base and the sport of lacrosse. The Director will evaluate and deliver core benefits and services in areas such as athlete protection, insurance, rules, education, and advocacy. This position partners with the Chief of Staff, Business Intelligence to define and drive the strategic framework across all membership categories (Player, Coach, Official, Program Leader, and Fan). The role also serves as a consultant, collaborating with teams across departments to deploy forward-looking strategies, build multi-year plans, solve business problems, cultivate innovation, and create new growth opportunities for USA Lacrosse's membership to ensure return on investment. This role is ideal for an analytical thinker with proven product development experience who can set strategy and use data to enhance membership value.

Requirements

7+ years of progressively responsible experience in product strategy, membership, or consumer subscription businesses with a track record of driving long-range growth at the organizational level.
Proven experience in a membership association, strategy consulting, sport, media, national governing body, or mission-driven nonprofit organization preferred.
Background in subscription strategy, loyalty program development, or multi-tier benefit design a plus.
Knowledge of A/B testing methodology, pricing optimization, and conversion rate analysis.
Demonstrated ability to lead with a growth mindset with the ability to make timely, data-informed pivots when conditions change.
Demonstrated ability to build and lead multi-year strategic plans that connect data and insights to executive decision-making and measurable outcomes.
Ability to take complex data and concepts and simplify them to tell a clear and concise story.
Advanced analytical skills with experience in segmentation, lifetime value modeling, churn analysis, pricing strategy, and acquisition funnel diagnostics.
Ability to build and present your own analysis and recommendations.
Ability to think in systems, communicate with clarity, and earn the trust of colleagues cross-departmentally.
Proven success leading cross-functional strategic initiatives in matrixed organizations, influencing without direct authority, and aligning diverse teams around shared goals.
Exceptional written and verbal communication skills with the ability to communicate complex strategy into clear, compelling narratives for a broad audience.
Experience preparing executive briefings, board materials, and long-range planning documents.
Intermediate to advanced computer skills with working knowledge of Microsoft 365 products (Word, Excel, PowerPoint, Outlook, and Teams).
Knowledge of CRM or analytics platforms (i.e., Salesforce, Tableau, or comparable tools).
Ability to learn new software and programs.
Ability to work both independently and as part of a team with a “hands on” mentality.
Ability to be self-managed to work in a hybrid (in-office/work from home) environment.
Strong organizational skills, ability to multi-task, problem solve, and meet required deadlines.
Discretion to handle sensitive and confidential matters and information.
Ability to present a professional persona and presence to build relationships and establish credibility.
Commitment to diversity, equity, and inclusion as a driver of organizational and strategic success.
Willingness to be flexible with work schedule to work occasional nights and/or weekends to support USA Lacrosse events as needed.
Willingness to learn about the sport of lacrosse and appreciate the needs for developing funds to fuel its development and growth.
Ability to align with USA Lacrosse’s Mission, Vision, and Values to support its initiatives and organizational goals.

Nice To Haves

Experience in a membership association, strategy consulting, sport, media, national governing body, or mission-driven nonprofit organization.
Background in subscription strategy, loyalty program development, or multi-tier benefit design.

Responsibilities

Leads the strategy for USA Lacrosse’s Long-Range Plan, consulting with the leadership team, cross-departmental teams, and key stakeholders to align priorities, inform decision-making, and ensure all initiatives and product offerings support organizational goals.
Serves as the advisor for the multi-year strategic roadmap for USA Lacrosse membership products and services by defining near-term and long-term needs and building the frameworks to achieve them.
Defines and communicates the long-term value proposition for each USA Lacrosse membership category, integrating the organization's full portfolio of member benefits and services into clear, differentiated, and compelling membership value narratives.
Continuously monitors the external landscape by researching comparable membership organizations, national governing bodies, subscription-based associations, and sport governing bodies to identify strategic opportunities for long-range planning.
Translates strategic plans into annual operating priorities, working with department leaders to define and align resources, timelines, and expected outcomes.
Builds and maintains a data-driven foundation for all product strategy decisions, including acquisition funnel analysis, product and service utilization rates, and member satisfaction.
Designs and executes research programs to ensure a data-driven approach to all decision-making.
Analyzes and synthesizes quantitative data and qualitative insights into strategy to allow for data-driven decision-making at the leadership level.
Identifies and investigates early signals of risk (e.g., declining renewal rates, benefit underutilization) and builds proactive strategies to address them.
Leads the annual strategic planning processes with department leaders, building integrated plans to drive membership acquisition, engagement, and retention.
Serves as the strategic connector between membership and the broader organization, aligning various departments around a shared membership vision.
Facilitates collaboration with key business areas for cross-departmental engagement, including setting goals and KPIs, ensuring messaging aligns with strategy, identifying potential partners, aligning educational content, capturing and analyzing data, and ensuring the digital infrastructure supports a positive member experience.
Serves as the primary strategic liaison for business leaders, proactively engaging functional partners to socialize proposed strategic updates, gather input, and build cross-functional alignment.
Secures alignment and owns the strategy document that translates agreed-upon direction into a clear, structured written strategy.
Develops detailed execution plans for each approved strategy by defining milestones, workstreams, owners, timelines, and dependencies.
Remains actively engaged throughout the execution phase, partnering with business leaders to remove obstacles, monitor progress, and course-correct.
Conducts structured post-execution reviews to capture lessons learned, measure results against strategic goals, and apply findings to future planning cycles.

Benefits

Medical, Dental, and Vision insurance with multiple options
Generous company paid Life and AD&D insurance
Company paid Long Term Disability (LTD)
403(b) retirement plan, including a 4% employer contribution after one year of employment
Generous PTO
Company paid holidays
Bereavement leave
Jury duty leave
Parental leave
Maternity leave
Additional voluntary insurance options
Discounts on USA Lacrosse merchandise
Free onsite gym at HQ office
Free parking