Lead Product Technology - Adobe Experience Platform
About The Position
The Lead Product Technology professional owns the strategy, roadmap, and adoption of AT&T’s Adobe Experience Platform ecosystem. The role ensures platform capabilities are delivered in a scalable, governed, and value-driven way, in close collaboration with technology, analytics, privacy, and marketing teams. The position owns the product vision and roadmap for Adobe Experience Platform, including RTCDP, Adobe Journey Optimizer, Customer Journey Analytics, and related Adobe Experience Cloud capabilities. It translates marketing strategies and business objectives into prioritized platform capabilities, use-case patterns, and phased delivery plans while balancing immediate marketing needs with long-term scalability, governance, and reuse. Acting as the primary product interface between Marketing and Technology, the role aligns priorities and dependencies with domain product owners, facilitates decisions about scope and timing, and maintains a platform-level backlog aligned with related product backlogs. It participates in PI planning, sprint reviews, and backlog refinement. The role represents marketers’ needs, gathers and validates requirements, supports adoption readiness, and communicates the roadmap and outcomes to leadership and stakeholders. It defines and tracks adoption, business-impact, and time-to-value measures, reports platform value, and works with stakeholders to address adoption gaps and drive continuous improvement. This experienced professional works autonomously, leads significant initiatives, influences strategic decisions, and collaborates with senior stakeholders. The role also supports and mentors product owners and team members, contributing to platform maturity and organizational impact. The position requires office presence a minimum of five days per week in Dallas, Texas, or El Segundo, California. No relocation is offered.
Requirements
- Bachelor’s degree (BS/BA) required.
- 5–7 years of experience in product management, marketing technology, digital platforms, or customer experience solutions.
- Experience owning or managing platform-level products in a matrixed organization.
- Familiarity with customer data platforms, journey orchestration, analytics, and personalization ecosystems.
Nice To Haves
- Adobe Experience Platform experience preferred.
- Agile or product management certifications are a plus.
Responsibilities
- Own the product vision and roadmap for Adobe Experience Platform, including RTCDP, Adobe Journey Optimizer, Customer Journey Analytics, and related Adobe Experience Cloud capabilities.
- Translate marketing strategies and business objectives into prioritized platform capabilities, use-case patterns, and phased delivery plans.
- Balance immediate marketing needs with long-term platform scalability, governance, and reuse.
- Act as the primary product interface between Marketing and the Technology organization responsible for integrations and platform implementation.
- Partner with domain product owners for CDP, AJO, and CJA to align platform priorities, dependencies, and sequencing.
- Facilitate stakeholder decisions to resolve tradeoffs involving scope, timing, and platform impact.
- Maintain a platform-level backlog and align it with related product backlogs.
- Participate in PI planning, sprint reviews, and backlog refinement to ensure delivery aligns with product strategy.
- Represent the marketing client and ensure platform capabilities meet marketer workflows and business needs.
- Engage with marketing and analytics teams to gather requirements, validate solutions, and support adoption readiness.
- Communicate the platform roadmap, progress, and outcomes to leadership and key stakeholders.
- Define success metrics and KPIs for platform adoption, business impact, and time-to-value.
- Track and communicate the value delivered by platform capabilities through reporting and insights.
- Identify adoption gaps and partner with stakeholders to drive continuous improvement.
- Lead significant initiatives, influence strategic decisions, and support and mentor product owners and team members.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave may be available beyond what state and local law require; it is unprotected
- Adoption reimbursement
- Short-term and long-term disability benefits
- Life and accidental death insurance
- Supplemental benefits, including critical illness, accident hospital indemnity, and group legal programs
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
