Senior Director, Marketing

Dendreon Corporation•Seal Beach, CA

3d•Onsite

About The Position

The Senior Director, Marketing, is a key member of the Commercial Leadership Team and serves as the strategic and operational leader for the PROVENGE® brand. This individual is accountable for developing and executing the comprehensive commercial strategy for PROVENGE, the first and only FDA-approved autologous cellular immunotherapy for metastatic castration-resistant prostate cancer (mCRPC). This leader will drive brand performance by accelerating physician adoption, increasing patient identification and referrals, optimizing treatment center engagement, and strengthening PROVENGE's position within the evolving prostate cancer treatment landscape. The role oversees all aspects of HCP, patient, caregiver, referral network, digital, and omnichannel marketing while ensuring alignment with Dendreon's growth strategy. The Senior Director will partner closely with Sales, Market Access, Medical Affairs, Manufacturing, Commercial Operations, Regulatory, Legal, and Executive Leadership to develop integrated strategies that expand patient access, enhance customer engagement, and deliver sustainable revenue growth. In addition, this individual will lead the marketing organization, oversee agency partnerships and commercial investments, and drive a culture of accountability, innovation, and commercial excellence.

Requirements

Bachelor's degree required; MBA or advanced degree preferred.
12+ years of progressive pharmaceutical, biotechnology, oncology, or specialty healthcare marketing experience.
5+ years of people leadership experience with demonstrated success building and developing high-performing teams.
Deep experience leading brand strategy and commercial execution for specialty, oncology, biologic, or highly complex therapeutic products.
Demonstrated success driving revenue growth, customer adoption, and market expansion through innovative commercial strategies.
Experience leading cross-functional brand planning and enterprise-level strategic initiatives.
Strong understanding of physician marketing, patient engagement, omnichannel marketing, customer segmentation, and healthcare analytics.
Experience managing significant commercial budgets and evaluating marketing effectiveness through data-driven performance measures.
Strong executive presence with demonstrated ability to influence senior leaders and drive organizational alignment.
Thorough understanding of FDA promotional regulations, pharmaceutical compliance, and promotional review processes.

Nice To Haves

Oncology, urology, immunotherapy, cell therapy, or precision medicine experience.
Experience commercializing provider-administered therapies requiring complex site-of-care coordination.
Experience in prostate cancer or other specialty oncology markets.
Experience leading market development initiatives involving both referring physicians and administering treatment centers.
Track record of successfully launching or revitalizing specialty pharmaceutical or biologic brands.

Responsibilities

Own and lead the U.S. PROVENGE brand strategy, including annual planning, long-range strategic planning, and lifecycle management initiatives.
Develop and execute growth strategies focused on increasing patient identification, physician referrals, treatment center utilization, and market penetration.
Continuously evaluate the prostate cancer treatment landscape, competitive dynamics, clinical advances, and evolving treatment pathways to identify opportunities and risks.
Strengthen PROVENGE's positioning as a foundational immunotherapy option through compelling value propositions, evidence-based messaging, and differentiated customer engagement strategies.
Identify opportunities to optimize the patient journey and reduce barriers to treatment initiation.
Serve as the commercial brand leader and trusted advisor to Executive Leadership on market trends, business performance, and growth opportunities.
Lead development and execution of integrated omnichannel marketing campaigns across HCP, patient, caregiver, and referral audiences.
Design innovative programs that drive awareness, education, consideration, referral activity, and treatment adoption.
Develop segmentation, targeting, and engagement strategies for urologists, medical oncologists, advanced practice providers, and treatment centers.
Lead patient-focused initiatives that improve awareness of PROVENGE and facilitate timely treatment discussions.
Oversee national promotional campaigns, congress strategy, speaker bureau programs, digital marketing, field engagement tools, and patient support marketing initiatives.
Partner with Commercial Operations and Sales Leadership to ensure field teams are equipped with effective resources and insights that drive customer engagement and business results.
Advance digital transformation through enhanced customer engagement platforms, CRM optimization, marketing automation, and data-driven personalization.
Develop strategies that expand the PROVENGE referral ecosystem among community urologists, oncology practices, and treatment centers.
Partner with Market Access to address reimbursement, access, and site-of-care considerations that influence adoption.
Support initiatives that increase treatment center activation, throughput, and utilization.
Translate market research, customer insights, and analytics into actionable commercial programs that improve patient identification and accelerate growth.
Identify new opportunities for market expansion, customer engagement, and business development within the prostate cancer landscape.
Lead cross-functional brand planning and governance processes to ensure alignment and execution excellence across Commercial, Medical Affairs, Market Access, Regulatory, Legal, Manufacturing, Finance, and Operations.
Partner with Medical Affairs to ensure effective integration of clinical evidence, scientific communications, and educational initiatives.
Collaborate with Manufacturing and Operations leadership to align commercial demand planning with treatment capacity and supply requirements.
Foster a culture of collaboration, transparency, and shared accountability across the organization.
Own and manage the PROVENGE marketing budget, ensuring investments align with strategic priorities and deliver measurable returns.
Establish and monitor key performance indicators across brand awareness, physician engagement, referral activity, treatment center utilization, patient starts, and revenue growth.
Leverage analytics, forecasting, and performance data to optimize commercial investments and resource allocation.
Drive continuous improvement through rigorous measurement of commercial effectiveness and return on investment.
Recruit, lead, develop, and retain a high-performing marketing team.
Create a culture of accountability, innovation, customer focus, and execution excellence.
Mentor team members and establish development plans that strengthen organizational capabilities and succession readiness.
Foster collaboration across teams while promoting engagement and professional growth.
Oversee agency partnerships, market research suppliers, digital vendors, and commercial service providers.
Ensure all promotional activities and materials comply with FDA regulations, industry standards, and company policies.
Drive continuous improvement in marketing operations, campaign execution, promotional review processes, and customer engagement practices.
Champion the effective use of advanced analytics, AI-enabled insights, and emerging technologies to improve commercial decision-making and customer experience.