Senior Director Product Marketing

Varonis

6d•Remote

About The Position

We are looking for a seasoned Senior Director of Product Marketing to lead go-to-market strategy for our cybersecurity product portfolio. This is a highly visible, cross-functional leadership role that sits at the intersection of product, sales, and marketing. You will own how our solutions are positioned, messaged, and brought to market — translating complex security capabilities into compelling narratives that resonate with CISOs, security engineers, and enterprise buyers. You will manage a team of product marketers and work closely with product management, demand generation, field sales, and executive leadership to accelerate pipeline and revenue growth.

Requirements

10+ years of B2B marketing experience, with at least 6 years in product marketing and 3+ years managing teams
Deep cybersecurity domain expertise — you can hold your own in a technical conversation about cloud security, data security posture management (DSPM), identity, email security, etc.
Experience marketing to enterprise security buyers
Track record of building and landing category-defining narratives at a high-growth security company
Exceptional written and verbal communication, especially with executive-level audiences
Strong strategic thinking with the ability to synthesize market data, customer insights, and product capabilities into crisp positioning
Comfort operating at both the strategic and tactical levels; not afraid to get hands on
AI-first: you use AI tools every day, have strong opinions about where they add value in marketing workflows
Prioritizes ruthlessly: you know the difference between important and urgent, and you protect your team's focus accordingly

Responsibilities

Define and own the product marketing strategy for our cybersecurity portfolio, including positioning, messaging frameworks, and competitive differentiation
Develop a deep understanding of the vendor landscape, buyer personas, and market dynamics to inform product positioning and GTM motions
Build and maintain a compelling corporate narrative that spans product lines and resonates across buyer segments
Craft the narrative for strong POVs that challenge the status quo and speak to the future of where AI and cybersecurity are going
Develop deep, direct relationships with CISOs and security leaders to pressure-test messaging
Act as a company spokesperson: develop and deliver our POV at RSAC, Black Hat, customer summits, and analyst events
Bring field intelligence back to shape positioning, content, and product roadmap input, using the lens of how buyers buy and sellers sell to drive decisions
Manage and grow a team of 4–7 product marketers; set a high bar for craft, speed, and business impact and manage and coach effectively to drive business results
Run a tight operating cadence: quarterly messaging reviews, competitive updates, field feedback, launch retrospectives, and win/loss analysis
Foster a culture where the team spends time with customers and prospects
Embed AI into how your team works: content generation, personalization at scale, competitive monitoring, and sales tool development