Senior Director Marketing

Bimbo Bakeries USA•Irving, TX

7d•$181,600 - $254,200

About The Position

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves. #LI-SO1 Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Requirements

Bachelor’s Degree required.
A minimum of 10 years’ experience in related field (CPG, FMCG, Baking, Brand Management, Innovation, Food Manufacturing) or 15 years of combined experience between a related field and relevant education.
Experience managing multiple direct reports.
Proven experience in leading cross-functional teams to results.
Project management skills. Ability to manage multiple projects, adjust priorities as needed, and meet deadlines.
Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category.
Ability to influence across the organization at multiple levels.
Excellent written, oral, and formal communication skills.

Nice To Haves

MBA Preferred.
Experience in a matrix corporate environment a plus.
Technical experience a plus (e.g. R&D and/or product development).

Responsibilities

Develop and execute brand planning and marketing mix elements for the Brand.
Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
Gather, analyze, and synthesize market insights and data to develop and refine a strategic vision for the brand.
Assess global new products and assess value / potential for U.S. expansion, including products made throughout the Grupo Bimbo organization.
Own, create, and advance an innovation pipeline, encompassing products, packaging, and positioning. Lead commercialization efforts. Track in-market programs of recent new item launches. Manage and maintain end-of-life cadence for items within the portfolio.
Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
Lead brand management team through critical thinking, strategic decision making, and personal growth development.