Senior Director, Marketing & Sales Operations

OneRail•Orlando, FL

4d•Remote

About The Position

OneRail is seeking a Senior Director of Marketing & Sales Operations to lead the strategy, architecture, and execution of our go-to-market technology stack and revenue operations infrastructure. This role will be responsible for owning and optimizing platforms including Salesforce, HubSpot, 6sense, ZoomInfo, and other core systems that power our marketing and sales engine. You will serve as the connective tissue between marketing, sales, and executive leadership to ensure data integrity, process efficiency, and scalable growth. This is a highly strategic, hands-on leadership role focused on building a best-in-class, AI-driven revenue operations function.

Requirements

8–12+ years of experience in Revenue Operations, Marketing Operations, or Sales Operations
Deep expertise in CRM and marketing automation platforms (Salesforce, HubSpot required; 6sense, ZoomInfo preferred)
Proven experience building and optimizing scalable GTM systems and processes
Strong analytical mindset with experience in reporting, dashboards, and data-driven decision making
Experience aligning sales and marketing teams around shared metrics and goals
Ability to operate both strategically and hands-on in a fast-paced environment

Nice To Haves

Experience consolidating or re-architecting CRM/MarTech stacks
Background in high-growth or logistics/technology environments
Familiarity with AI-driven marketing and sales tools

Responsibilities

Own the end-to-end revenue operations strategy across marketing and sales
Design and optimize lead-to-revenue processes, including lead capture, routing, scoring, and pipeline management
Partner with sales and marketing leadership to drive alignment, forecasting accuracy, and pipeline health
Lead architecture, administration, and optimization of core platforms (Salesforce, HubSpot, 6sense, ZoomInfo, Gong, etc.)
Ensure systems are integrated, scalable, and operating as a single source of truth
Evaluate and implement new tools to enhance GTM performance
Build and maintain executive dashboards and reporting on pipeline, conversion, and revenue performance
Establish data governance standards to ensure accuracy and consistency across systems
Deliver actionable insights to drive decision-making and growth
Continuously improve sales and marketing workflows to increase efficiency and conversion rates
Identify bottlenecks in the funnel and implement solutions to improve velocity and outcomes
Support campaign execution, attribution modeling, and ROI analysis
Act as a strategic partner to Sales, Marketing, and Finance
Translate business needs into scalable systems and processes
Lead and mentor a growing operations team