Senior Director, Marketing Investment & Operations

GEICO • Bethesda, MD

6d • $195,000 - $315,000 • Onsite

About The Position

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

We're building something special within GEICO marketing. The vision is clear: lead one of the world's most iconic brands into the future to claim category leadership to drive profitable growth AND build the most highly performing marketing organization in the industry. Our Marketing Operating Principles include hiring the best at every level and developing our talent to raise the bar for the team. If we can’t do it excellently, we don’t do it. Everything we do starts with a strategy. If we don’t know why we’re doing it, we don’t do it. We act like it’s our business when engaging resources and deeply know and understand our business and category. In marketing at GEICO, we address initiatives and issues head on as a team.

Role Overview: The Senior Director of Marketing Investment & Operations is accountable for how marketing capital is allocated, governed, operationalized, and scaled across the enterprise. This role owns the systems, processes, and partnerships that ensure every marketing dollar is invested deliberately, executed compliantly, and deployed with maximum return and minimal risk. As the financial and operational steward of the marketing organization, this leader builds a dynamic investment capability that continually answers: Where each dollar goes, Why it goes there, When it should move, scale, or stop. Sitting at the intersection of strategy, finance, operations, and risk, this leader translates growth ambitions into disciplined, executable investment plans while ensuring marketing operates within regulatory, legal, and operational guardrails. The ideal candidate is a general‑manager–type leader with deep experience in investment modeling, performance analysis, and building defensible investment theses. The focus is primarily on developing and evolving dynamic investment models (approximately 75%), with the remaining emphasis on operationalization and governance (approximately 25%).

Requirements

• 10–15+ years in marketing finance or marketing FP&A with experience operating at senior leadership levels
• Strong understanding of media, digital, and brand marketing drivers
• Expertise in financial modeling, analytics, and performance measurement, including scenario planning and MMM
• Command of operational systems of high-functioning Marketing organizations
• Knowledge of governance frameworks (approval flows, contract compliance)
• Adept communicating with executive level and cross-functional leadership

Responsibilities

• Own the end‑to‑end lifecycle of marketing investments: opportunity identification → business case → approval → funding → performance tracking → reallocation
• Define the strategy for funding growth as a mirror to Marketing and Product strategy
• Act as the financial steward of the entire Marketing organization
• Maintain a holistic, portfolio‑level view of all marketing investments across LOBs, channels, and states
• Lead cross‑functional reforecasting, scenario planning, and budget optimization
• Create scalable and consistent business case frameworks for all incremental investment requests
• Establish clear investment criteria and decision frameworks to evaluate competing opportunities
• Mediate trade‑off decisions across LOBs, channels, and states to ensure enterprise value over local optimization
• Project‑manage investment proposals through approval forums (AO, Finance, Executive Leadership)
• Partner with LOB Owners (Auto, Moat/Specialty, Commercial, Cross‑sell/Bundling) to shape investment strategies aligned to LOB growth ambitions, pressure‑test assumptions, demand forecasts, and return expectations, and ensure end‑to‑end accountability for performance
• Partner with Channel Owners (Paid Media, Direct Mail, Email, Paid Search, SEO) to evaluate channel‑specific growth opportunities, resolve overlapping or competing investment requests, and optimize funding across paid, owned, and earned channels
• Collaborate with State Investment Owners to align state‑level strategies with enterprise priorities
• Work closely with Analytics & Data Science to embed measurement into every investment, translate complex data into actionable investment insights, and maintain clear, executive‑ready dashboards for performance and decisioning
• Own the marketing operating model, ensuring investments translate into executable, compliant programs
• Serve as the primary marketing partner to Legal – regulatory adherence, approvals, and risk mitigation
• Serve as the primary marketing partner to Compliance & Risk – governance frameworks, audit readiness, and control environments
• Serve as the primary marketing partner to Supply Chain & Procurement – agency contracts, production capacity, vendor performance, and cost efficiency
• Establish operational guardrails that balance speed with risk management
• Create clear rituals and forums for financial, operational, and compliance alignment
• Ensure marketing execution scales without introducing operational, regulatory, or reputational risk
• Drive clear ownership and accountability for all marketing spend
• Set expectations that funding is earned and defended through performance
• Move the organization from “budget ownership” to investment responsibility
• Build strong financial credibility with Finance and Executive Leadership

Benefits

• 401K savings plan vested from day one that offers a 6% match
• Performance and recognition-based incentives
• Tuition assistance
• Mental healthcare
• Fertility and adoption assistance
• Workplace flexibility
• GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed