Directeur principal- directrice principale- Fidelisation et du numerique- Senior Director Loyalty & Digital

Foodtastic•Montreal, QC

12d•Onsite

About The Position

Foodtastic runs 27+ of the coolest restaurant brands in Canada. Second Cup. Dunkin'. Quesada. Pita Pit. La Belle et La Boeuf. Over 1,200 locations and growing fast. We're not a legacy franchisor coasting on autopilot, we're building the most aggressive multi-brand platform in the country, and loyalty and digital is where the next fight gets won. That's where you come in. You'll own the loyalty and digital roadmap across the entire portfolio: apps, CRM, loyalty programs, digital menu boards, online ordering, data. You'll decide what we build, what we buy, and what we extinguish.

Requirements

8+ years in loyalty, digital, or CRM leadership, ideally in restaurants, retail, or QSR
3+ years’ experience in a Digital Leadership role
Launched or overhauled a loyalty program and can show the before-and-after numbers
Fluent in the tech stack: loyalty platforms, POS, app ecosystems, martech
Comfortable presenting to C-Suite and a franchisee
Bilingual French/English is required
Entrepreneurial spirit
Allergic to slow. We move fast and expect the same

Responsibilities

Own loyalty strategy and P&L impact across 27+ brands, from program design to redemption economics
Oversee the development of the strategic roadmap for the loyalty program to drive profitable, incremental guest behavior
Develop next-gen CRM strategy, capabilities, and processes to deliver personalized, customer-centric marketing campaigns across multiple digital channels
Drive recommendations and enhancements to reach aggressive revenue goals and key performance indicators that transform CRM & Loyalty efforts to drive the brand’s long-term growth
Develop and lead an innovative and customer-obsessed Digital & Loyalty Team (Mobile App Experience, Delivery Channels, Catering, Digital Customer Experience, Loyalty & Digital Design)
Collaborate with Digital Tech & Operations teams to ensure that appropriate emerging technology is planned for and applied to achieve customer experience and business objectives
Lead financial forecasting for digital offers, digital channels and the loyalty program including revenue and redemption projections to support the attainment of same store sales, same store traffic and new restaurant growth targets.
Run the digital ecosystem: apps, web ordering, POS integrations, digital signage
Turn guest data into campaigns that move same-store sales, not vanity dashboards
Negotiate and manage vendor and partner relationships
Sell franchisees on the vision and back it up with numbers