Senior Director, Integrated Media

Unlock Health • Nashville, TN

6d • Hybrid

About The Position

This is a strategic leadership role for someone who can see the big picture, develop teams, and help Unlock deliver smarter, more effective work, not a day-to-day campaign execution or platform optimization role. The ideal candidate is a senior media leader who can turn complexity into clarity, strategy into momentum, and integrated media into measurable business impact. They bring deep expertise across the full media ecosystem and understand how channels work together to shape behavior, influence decision-making, and drive outcomes for healthcare clients. This role requires being a trusted advisor to senior clients and internal teams, capable of leading annual planning, guiding executive-level recommendations, and translating sophisticated strategies into clear, actionable plans.

Requirements

• 12+ years of experience in media strategy, integrated media planning, and digital marketing, preferably within an agency environment.
• Proven experience leading and developing media teams, including both junior and senior team members.
• Deep knowledge of integrated media planning across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging channels.
• Experience leading annual planning, executive presentations, business reviews, senior client conversations, and strategic media recommendations.
• Strong understanding of media research, audience insights, competitive analysis, reach/frequency planning, performance measurement, attribution, reporting, and optimization.
• Ability to connect media strategy to client business goals and guide teams in developing practical, measurable, and budget-conscious tactical plans.
• Experience partnering with Analytics, Marketing Technology, Creative, Project Management, Finance, Client Experience, and agency leadership.
• Experience contributing to new business, organic client growth, or cross-sell opportunities.
• Strong command of media planning tools and resources such as GA, SA360, Mediaocean, Guideline, Resonate, SQAD, Media Radar, Nielsen, eMarketer, or similar platforms.
• Advanced PowerPoint and Excel skills, with the ability to develop polished, strategic, client-ready presentations.
• Comfort using AI tools such as ChatGPT, Gemini, or similar platforms to enhance efficiency, research, strategy, and insight development.
• Exceptional communication, presentation, storytelling, and relationship-building skills with strong executive presence.
• Proven coaching, mentoring, team development, and leadership capabilities.
• Strong financial acumen, organizational skills, attention to detail, and ability to manage multiple client and team priorities.
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field.

Nice To Haves

• Healthcare experience and/or a passion for the healthcare industry is highly preferred.

Responsibilities

• Lead integrated media strategy and annual planning for assigned clients, ensuring recommendations align with business goals, audience insights, budgets, and measurement objectives.
• Serve as the senior media lead for clients, building trusted relationships with senior stakeholders and leading executive presentations, business reviews, and strategic discussions.
• Review and approve all major media recommendations before they are presented to clients, serving as the final media quality check to ensure strategic alignment, accuracy, and consistency.
• Guide teams in developing holistic channel strategies across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging platforms.
• Lead, mentor, and develop media team members, coaching them on strategic thinking, client communication, presentation development, and integrated planning.
• Partner with cross-functional teams, including Client Experience, Analytics, Marketing Technology, Creative, Project Management, and Finance, to deliver integrated client solutions.
• Work with Analytics and Marketing Technology teams to ensure measurement strategies, dashboards, reporting, and optimization approaches support client business objectives.
• Identify opportunities to improve media planning processes, tools, templates, workflows, and best practices.
• Stay current on media trends, emerging platforms, healthcare trends, privacy changes, regulatory considerations, and measurement approaches.
• Contribute to agency growth through new business, organic growth, cross-sell opportunities, vendor relationships, and thought leadership.
• Leverage AI tools where appropriate to improve research, planning efficiency, audience insights, strategic development, and team productivity.

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice
• Employee Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior