Director, Integrated Media

J.M. Smucker Co•Orrville, OH

5d•Hybrid

About The Position

As a Director of Integrated Media, you will lead integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with day-to-day responsibility for Pup-Peroni. You will serve as a senior media leader and strategic partner to Brand, Customer Marketing, Strategy & Creative, agency partners , and media partner teams to ensure media strategies are business-driving, consumer-centric, measurable, and tightly connected to creative and commercial priorities. You will also lead and develop a team of three direct reports while advancing consistent media best practices, investment discipline, and a culture of curiosity, accountability, continuous optimization and a bold enterprise mindset .

Requirements

Bachelor’s degree
At least 15 years of progressive experience in media strategy, integrated media planning, retail media, digital media, brand marketing, shopper/customer marketing, eCommerce marketing, or related marketing leadership roles.
Demonstrated experience leading full-funnel media strategy, managing significant budgets, influencing senior stakeholders, and translating business objectives into measurable media plans.
People leadership experience, including coaching, prioritization, performance management, and development of direct reports or cross-functional teams.
Experience in the Consumer Packaged Goods Industry

Nice To Haves

MBA is preferred
Experience overseeing multiple brands, business units, or portfolios with complex stakeholder , agency , and investment management needs.
Strategic, enterprise-minded media leadership with the ability to connect consumer insights, brand objectives , commercial priorities, channel strategy, and measurement into actionable plans.
Strong analytical and financial acumen, including budget stewardship, investment pacing, performance interpretation, and optimization decision-making.
Excellent communication and influence skills, with the ability to simplify complex information and make clear recommendations to senior stakeholders.
Deep understanding of National media, retail media networks, digital ecosystems, measurement approaches, and how media ladders to brand and business strategies.
Ability to lead through ambiguity, manage competing priorities, and foster collaboration, curiosity, and continuous improvement.

Responsibilities

Lead media strategy, planning, and measurement
Own integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with direct day-to-day responsibility for Pup-Peroni.
Set strategic direction for full-funnel National and retail media network plans, ensuring investment choices align to brand objectives , consumer insights, business priorities, and measurable outcomes.
Lead cross-channel planning that connects audience strategy, channel mix, creative considerations, retail activation, measurement, and optimization recommendations.
Guide interpretation of performance, competitive activity, marketplace trends, and learning agendas; translate insights into clear recommendations for senior stakeholders.
Establish clear KPIs, audience priorities, test plans, and optimization expectations to improve effectiveness, efficiency, and accountability.
Collaborate with agency and partners
Act as a senior media partner to business leaders, Brand teams, Customer Marketing, eCommerce Marketing, agencies, and key media partners.
Build trusted relationships by proactively communicating strategy, performance, risks, trade-offs, and recommendations across assigned businesses.
Lead agency ways of working, ensuring clear expectations, strong executional discipline, high-quality strategic output, and continuous improvement.
Engage with priority media, retail media, measurement, and technology partners to unlock stronger capabilities, innovation, value, and business impact.
Influence cross-functional decision-making and help resolve competing priorities across brands, channels, budgets, timelines, and partners.
Lead the team and media operations
Lead, coach, develop, and manage performance for three direct reports, creating clear priorities, accountability, and growth opportunities.
Establish consistent operating routines, planning processes, reporting expectations, and media best practices across assigned businesses , but also with an enterprise mindset .
Oversee budget management, investment pacing, purchase order and system requirements, and spend-to-zero discipline in partnership with budget owners and cross-functional teams.
Identify operational risks, process gaps, and capability needs; recommend solutions that improve team effectiveness, partner clarity, and business results.