Manager, Integrated Media

Go Fish Digital•Phoenix, AZ

About The Position

Go Fish is seeking a Manager, Integrated Media to lead the day-to-day strategy, activation, optimization, and performance of integrated media campaigns across a portfolio of clients. In this role, you’ll translate client business goals into actionable media strategies, oversee campaign execution across digital and traditional channels, and ensure media investments are driving meaningful performance. You’ll work closely with client and internal teams to develop recommendations, communicate insights, solve performance challenges, and identify opportunities for growth. You’ll also play an important role in developing junior team members, improving account workflows, and ensuring work is delivered accurately, strategically, and on time. This role is ideal for someone who has strong hands-on media experience and is ready to take full ownership of assigned accounts, campaigns, and client workstreams.

Requirements

3–5 years of experience in media, marketing, advertising, analytics, or a related field
Hands-on experience planning, activating, optimizing, and analyzing paid media campaigns
Agency experience managing multiple clients or complex account responsibilities
Bachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experience
Strong understanding of integrated media strategy, campaign execution, performance optimization, and measurement
Experience across multiple media channels, with deep working knowledge in at least one area
Proven ability to translate business goals into actionable media recommendations
Strong analytical skills and the ability to turn campaign data into clear insights and decisions
Experience presenting campaign performance, media recommendations, and strategic thinking to clients
Ability to independently manage account priorities, deliverables, budgets, and timelines
Strong written and verbal communication skills
Experience guiding, reviewing, or mentoring junior team members
Ability to identify risks, solve problems, and make decisions with limited oversight
Strong attention to detail without losing sight of broader strategic objectives
Ability to operate effectively in a fast-paced, collaborative, and evolving agency environment
High level of accountability, ownership, professional judgment, and integrity

Nice To Haves

Experience managing or mentoring direct reports
Experience across paid search, paid social, programmatic, display, video, CTV, streaming audio, direct media, and/or traditional media
Experience developing integrated media plans across multiple stages of the customer journey
Familiarity with demand-side platforms, ad servers, media planning tools, reporting platforms, or data-visualization solutions
Experience with Google Analytics, attribution platforms, incrementality tools, or advanced measurement approaches
Experience with campaign tracking, tagging, conversion setup, and troubleshooting
Advanced Excel or Google Sheets skills, including formulas, pivot tables, data analysis, and budget management
Experience supporting pitches, proposals, annual planning, or account-growth opportunities
Relevant media and platform certifications
Experience creating team processes, training materials, or media best-practice documentation

Responsibilities

Lead the development of integrated media plans based on client business goals, audience insights, market conditions, budgets, and performance objectives
Translate client needs into clear media objectives, channel strategies, audience recommendations, investment approaches, and key performance indicators
Develop recommendations across paid search, paid social, programmatic, display, video, streaming, direct media, and other applicable channels
Determine the appropriate role of each channel within the broader customer journey and integrated media strategy
Conduct and apply audience, industry, competitive, geographic, and platform research to strengthen recommendations
Develop media budgets, flowcharts, campaign timelines, investment scenarios, and tactical plans
Evaluate tradeoffs across reach, frequency, efficiency, scale, timing, audience quality, and available budget
Present media plans and recommendations clearly to internal teams and clients
Adjust plans based on performance trends, changing client priorities, market conditions, and new opportunities
Support annual planning, quarterly planning, campaign planning, and new-business efforts as assigned
Own the successful activation and ongoing management of integrated media campaigns across assigned accounts
Translate approved media strategies into clear activation plans, platform requirements, budgets, timelines, and team assignments
Oversee campaign setup, trafficking, launch, pacing, maintenance, and quality assurance
Ensure campaign execution aligns with approved strategy, client expectations, platform best practices, and agency processes
Review campaign settings, budgets, targeting, tracking, creative, naming conventions, and supporting documentation for accuracy
Manage media vendors, publishers, and platform partners as applicable
Troubleshoot complex campaign, delivery, tracking, and operational issues
Anticipate executional risks and establish clear action plans before timelines or performance are affected
Ensure campaign documentation, optimization records, budget trackers, and planning materials remain current and accurate
Identify workflow inefficiencies and recommend process improvements that strengthen quality and scalability
Own day-to-day campaign performance across assigned accounts and ensure activity remains aligned with client goals
Analyze performance across channels, audiences, platforms, placements, creative, geographies, and stages of the customer journey
Develop and implement optimization strategies designed to improve efficiency, effectiveness, scale, and business impact
Make informed decisions related to budgets, bids, targeting, frequency, placements, creative rotation, channel allocation, and investment levels
Identify performance challenges, develop hypotheses, and create clear action plans
Lead structured testing across audiences, creative, platforms, placements, bidding approaches, and media tactics
Evaluate test results and apply learnings to future campaign decisions
Proactively identify opportunities to scale successful strategies or reallocate investment
Distinguish between normal performance fluctuation and issues requiring immediate intervention
Communicate performance risks and opportunities clearly, including the likely impact and recommended response
Lead recurring and ad hoc campaign analysis across assigned accounts
Ensure reporting accurately reflects performance, pacing, goals, and relevant business context
Translate campaign data into clear insights, implications, and actionable recommendations
Explain what happened, why it happened, what it means for the business, and what the team should do next
Connect media performance to client objectives, customer behavior, lead quality, sales activity, revenue, or other available business outcomes
Define appropriate success metrics and support the development of campaign benchmarks and performance targets
Partner with analytics and measurement teams to address tracking, attribution, reporting, and data-quality needs
Identify gaps in available data and recommend ways to improve measurement
Support the design and evaluation of campaign tests, lift studies, incrementality efforts, and attribution approaches
Ensure performance narratives are consistent across dashboards, reports, presentations, and client conversations
Serve as a primary day-to-day media contact for assigned clients
Build a strong understanding of each client’s business model, industry, audience, competitive landscape, priorities, and growth objectives
Lead media-related portions of client meetings, performance reviews, planning discussions, and strategic presentations
Explain media recommendations, performance results, and optimization decisions in clear business language
Build trust by communicating proactively, setting realistic expectations, and following through on commitments
Identify client concerns, risks, and opportunities early and work with internal leaders to address them
Recommend shifts in strategy or investment when client goals, market conditions, or performance change
Identify opportunities to expand media support, test new solutions, or improve the overall client relationship
Ensure media activity remains aligned with the client’s broader marketing and business priorities
Contribute to client retention and growth through strong strategic leadership and consistent delivery
Partner closely with Client Strategy, creative, analytics, organic, web, and other agency teams
Lead internal media discussions and ensure all stakeholders understand campaign goals, strategy, responsibilities, timelines, and dependencies
Connect media performance with creative, messaging, landing-page experience, audience strategy, analytics, and broader marketing activity
Provide clear media direction and requirements to internal teams
Coordinate cross-channel recommendations to ensure individual tactics work together rather than operating in isolation
Incorporate insights from other disciplines into media planning and optimization decisions
Resolve workflow, communication, and ownership gaps across teams
Ensure relevant performance insights and client context are shared with the appropriate stakeholders
Contribute a media perspective to broader account planning and business discussions
Provide day-to-day guidance, coaching, and oversight to Coordinators and Sr. Coordinators
Delegate work based on account needs, team capacity, skill level, and development goals
Review team deliverables and provide clear, constructive, and timely feedback
Help junior team members strengthen execution, analytical thinking, client communication, and strategic understanding
Establish clear expectations, priorities, deadlines, and ownership across assigned workstreams
Support onboarding and training for new team members
Create opportunities for junior team members to expand their skills and take on greater responsibility
Monitor team workload and raise resourcing or capacity concerns proactively
Model accountability, organization, collaboration, and solutions-oriented leadership
Contribute to performance feedback and development planning for junior team members
Create an environment where questions, learning, accountability, and continuous improvement are encouraged
Maintain strong working knowledge across the media platforms, tools, and technologies used by assigned accounts
Stay informed on platform changes, audience capabilities, privacy developments, automation, AI, measurement shifts, and emerging media opportunities
Evaluate new platform features, vendors, tactics, and technologies based on client relevance and potential business impact
Recommend and lead appropriate platform, audience, creative, or channel tests
Develop deeper expertise in one or more media areas while maintaining strong integrated knowledge across channels
Share platform updates, industry trends, and relevant implications with clients and internal teams
Build relationships with platform representatives, vendors, and media partners
Contribute to the development of agency best practices, playbooks, training materials, and point-of-view documents
Apply innovation thoughtfully, with clear goals and measurement plans rather than adopting new capabilities without strategic purpose