Integrated Social Media Manager

WaterWipes

2d • Remote

About The Position

Social media is one of the most influential touchpoints in how consumers discover, engage with, and advocate for brands. At WaterWipes, we're looking for an Integrated Social Media Manager to build and lead our social media strategy across owned, earned, influencer, creator, and user-generated content channels. This is an opportunity to shape a growing capability, influence how we connect with consumers globally, and help define the future of one of the world's most trusted baby care brands. This is a newly created role at WaterWipes. You'll be the social media subject matter expert, responsible for developing a connected strategy that drives awareness, engagement, advocacy, and business impact. Rather than inheriting an established playbook, you'll have the opportunity to build it. Working closely with Brand Marketing, Ecommerce, Shopper Marketing, Creative, PR, Consumer Insights, Sales, and agency partners, you'll create integrated social plans that support key campaigns, product launches, retailer initiatives, and cultural moments.

Requirements

• 6-8+ years of experience in social media, influencer marketing, digital marketing, or integrated communications.
• Experience building social strategies for consumer-facing brands.
• Understanding of how content, community, creators, and culture work together to drive meaningful results.
• Commercially minded.
• Highly collaborative.
• Comfortable influencing without formal authority.
• Ability to operate in fast-moving environments where there is room to build, improve, and challenge existing thinking.

Nice To Haves

• Experience within FMCG, consumer products, wellness, beauty, baby care, or agency environments.

Responsibilities

• Developing and leading WaterWipes' global social media strategy.
• Building channel-specific plans across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging platforms.
• Establishing content pillars and editorial planning that balance brand storytelling, product education, consumer engagement, and cultural relevance.
• Leading influencer and creator partnerships across awareness, engagement, and conversion objectives.
• Identifying trends, platform shifts, and emerging opportunities that keep WaterWipes ahead of the curve.
• Developing community engagement strategies that strengthen consumer loyalty and advocacy.
• Measuring performance, identifying insights, and translating data into actionable recommendations.
• Managing agency relationships and ensuring social activity is fully integrated into wider marketing initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed