Senior Director, Industry Strategy (Creative Effectiveness)
About The Position
Zappi is seeking a senior advertising effectiveness and creative development expert to strengthen its authority, differentiation, and commercial success in advertising research and creative effectiveness. The role combines external industry advocacy and education with internal strategic expertise and cross-functional collaboration. The successful candidate will bring a marketing-led perspective and practical experience with brands, agencies, or advertising platforms, and understand how data and technology can improve advertising decisions. Consumer insights and advertising effectiveness knowledge are valuable, but this is not primarily a research methodology role. The candidate should be credible with senior Marketing, Brand, Media, Creative, Commercial, Strategy, and Insights leaders and connect practical advertising knowledge with scalable approaches to advertising research and creative effectiveness.
Requirements
- 10+ years of experience in advertising, marketing, creative development, brand strategy, campaign strategy, or advertising effectiveness, ideally within an agency, advertising platform, ad tech business, or in-house brand or marketing team.
- Strong understanding of how advertising is developed and how creative development and advertising programs support broader marketing objectives.
- Experience working with brands, agencies, advertising platforms, or marketing teams, with an understanding of their priorities, workflows, and challenges.
- Understanding of how data, consumer insights, and technology can inform creative development and improve advertising decisions, without a primary focus on research methodology or data analytics.
- Experience working with enterprise brands and senior stakeholders across Marketing, Brand, Media, Creative, Commercial, Strategy, or Insights teams.
- Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.
- Ability to translate complex advertising concepts and capabilities into commercial narratives, sales guidance, executive-level storytelling, and customer-facing points of view.
- Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.
- Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.
Nice To Haves
- Background in creative, advertising, or media agencies, with experience in advertising strategy, creative development, campaign planning, or effectiveness.
- Background at advertising and media platforms, such as TikTok or YouTube, with experience understanding advertiser needs and how platforms support advertising development and performance.
- Background in in-house brand, marketing, media, or creative teams at major advertisers.
- Background in ad tech or marketing technology businesses, particularly in roles helping brands or agencies use technology to improve advertising.
- Background in advertising research, market research, or creative effectiveness businesses, combined with practical understanding of advertising, marketing, and creative development.
Responsibilities
- Build external credibility as a trusted expert, educator, and industry advocate.
- Influence product and strategy.
- Serve internally as a strategic subject-matter expert and connective layer across functions.
Benefits
- Three company-paid, pre-scheduled mental health days per year.
- Minimum of 20 days of paid time off per year, plus national holidays; leave over 30 days requires manager and People team approval.
- Private medical healthcare cover.
- Group risk, life, and disability contributions.
- Flexible working arrangements, including remote work unless otherwise specified.
- Thoughtfully designed offices supporting individual work and collaboration.
- Wellbeing benefits, including free yoga and access to trained therapists or counsellors.
- Enhanced parental leave policies.
- Free office lunch Tuesday through Thursday.
- Tax-efficient pension contributions via salary sacrifice.
- Salary sacrifice cycle-to-work scheme.
- Salary sacrifice nursery scheme.
- Tailored personal development through training allowances, coaching, mentorship, and career frameworks.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
