Senior Director, HCP Marketing
About The Position
The Senior Director, HCP Marketing leads & drives the enterprise HCP marketing strategy and execution to support brand commercialization across all channels. This role is accountable for shaping cross-functional strategy, aligning senior stakeholders, and delivering high-impact business outcomes. Operates as a key member of the brand leadership team, influencing enterprise decisions and ensuring integration across HCP, Consumer, Sales, and Market Access strategies. Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference. Please note that this position is based in either San Diego, CA, Princeton, NJ or San Francisco, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.
Requirements
- Bachelor’s degree in marketing, healthcare, business administration, or related field required.
- A minimum of 12 years of progressive marketing experience within the pharmaceutical or biotech industry, with a demonstrated track record of increasing responsibility and leadership.
- Previous leadership experience required, including experience leading teams and/or managing complex cross-functional initiatives.
- Deep expertise in biopharmaceutical brand marketing and multi-channel strategy
- Proven ability to influence and align senior leadership on complex business decisions
- Strong strategic thinking with ability to translate insights into impactful business outcomes
- Demonstrated success driving cross-functional collaboration and enterprise initiatives
- Exceptional communication and executive presence
- Ability to lead in a dynamic, fast-paced, and highly matrixed environment
- Strong financial acumen and experience managing large marketing budgets
- Ability to travel up to 40%
Nice To Haves
- MBA preferred.
- Neurology or specialty therapeutic experience
- Experience operating at a strategic, enterprise level within commercial organizations
Responsibilities
- Owns and drives enterprise-level HCP brand strategy, ensuring alignment across all commercial channels including community sales, LTC, and non-personal promotion
- Leads cross-functional brand planning and serves as a key strategic partner to senior leadership, including Sales, Market Access, Medical Affairs, and Commercial Operations
- Shapes and influences brand strategy and message evolution, translating clinical data, market insights, and competitive intelligence into actionable commercial strategy
- Provides strategic oversight and direction to HCP marketing team, including leading and developing team members and/or managing managers, where applicable
- Drives high-impact business decisions that influence brand performance, market positioning, and long-term commercial success
- Owns peer-to-peer strategy and execution, ensuring effective engagement with healthcare professionals through impactful programming
- Leads integrated marketing strategy across channels, including HCP promotion, digital strategy, media planning, and field enablement
- Partners closely with Sales leadership to ensure alignment of marketing strategy with field execution and performance objectives
- Oversees the planning and execution of key commercial initiatives, including conventions, exhibits, and strategic marketing programs
- Builds and maintains strong external relationships with Key Opinion Leaders (KOLs) and leads KOL engagement strategy
- Leads advisory board strategy and execution in partnership with Medical Affairs
- Oversees performance measurement and optimization of marketing activities, ensuring data-driven decision making and continuous improvement
- Accountable for significant HCP marketing budget, ensuring effective allocation of resources aligned to strategic priorities
- Identifies market opportunities and competitive threats, proactively adjusting strategy to maximize business impact
- Ensures compliance with all Medical, Legal, and Regulatory requirements and company policies
- Leads agency strategy and management, ensuring delivery of high-quality, insight-driven marketing programs
- Represents HCP Marketing at senior leadership forums, influencing enterprise-level decisions and direction
Benefits
- Competitive base, bonus, new hire and ongoing equity packages
- Medical, dental, and vision insurance
- Employer-paid life, disability, business travel and EAP coverage
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 13 -15 paid holidays, including office closure between December 24th and January 1st
- 10 days of paid sick time
- Paid parental leave benefit
- Tuition assistance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
